Finding the best talent for your marketing and advertising firm is not only important and fun to do, it will ensure the success of your business well into the upcoming years. Forget all of the boring day-to-day tasks that you have on your plate at the moment. Recruiting is the lifeblood of your business. You can’t grow if you can’t fill the seats. In this post, we are going to review Veritas Inc in Atlanta, GA and their recruiting practices.
Veritas Inc is a privately owned sales and marketing firm based in Atlanta, Georgia. The corporation provides face-to-face sales for national vendors and does a great job. However great they are at sales is sort of besides the point. They are also great recruiters. In order for the company to fill the expansion needs of their clients, they constantly need new graduates and talented individuals transitioning their careers through the door.
How do you perform such a feat?
You make your company look really good.
You can already see what these guys’ have done on their blog. They put out a ton of relevant information for job seekers. They post pictures of their work environment. They talk about all of the great things they are doing as a company. First impressions are important and what you have on your blog says a lot about your company. Go check out the Veritas Inc Atlanta blog and see what you can take away from it.
After someone has seen your ad or your job posting on whatever medium you have decided to go with, you have to worry about another kind of first impression…the phone contact.
Make sure that you have a really pleasant and helpful person working your administration. This person shouldn’t be dreading to come to work and just waiting for their next break. They are the first impression that others get when they contact your company for the first time. If you have a great administrator, you’ll get great people.
After you have made the initial contacts and your fresh talent walks through your company’s door, they should be impressed. I don’t mean that you have to buy the most expensive lobby furniture on the planet. I mean that everything has its place and a person should be able to tell that someone makes an effort to keep up the place. I’ve walked into several quote unquote ‘advertising firms’ that were just complete wrecks. They had stains on the floor and trash in the reception area. Here’s a hint, make people clean up after themselves or hire a cleanup crew. There’s always a mention of structure and professionalism in everything that this company does. No wonder they recruit such talented people, right?
After the first impressions have been acquired, its time for that person to impress you. Whether you are holding auditions for a stage performance or conducting an interview, that person needs to blow you away with their professionalism and personality…along with whatever other requirements that you have for the position. Now, your guests have to rise to the occasion to impress you instead of the other way around.
By stepping up your game and standards, just like Veritas Inc in Atlanta has, you can also reach the top of your industry. Just be aware, your new talent might someday raise the standards on YOU!