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Another week, another festival microblog. The weekend just gone saw 4Talent head to Birmingham’s Custard Factory to bring you Twitter updates from the small but noisily formed Supersonic, featuring a dream line-up of sludgey, grungey, kraut-rocking noise for those who like their music uncompromisingly large of sound and eclectic of source. For those who couldn’t make it, we’ll be rolling out our interviews with teen screamers Rolo Tomassi, local lads Einstellung and the ever popular Fuck Buttons on 4Talent Central over the coming week.

But forget Supersonic for a moment and cast your mind back all of three weeks to grande dame of festivals Glastonbury, where amidst the excitement of secret gigs from Franz Ferdinand, being roped in at the last minute to interview James Blunt for Oxfam, and doing our bit for the planet by taking tea to Oxfam volunteers in a battered jeep, we just about found the time to run a live Twitter competition from the festival site.

We’re now pleased to be able to announce the winner of said competition, who with the best answer to our Oxfam-sponsored question “What gets your knickers in a twist?” will be joining us at sold-out Bestival in September to interview an artist for a 4Talent podcast. The winner, 19 year old Frankie Ward, persuaded us with an answer we couldn’t agree with more. So what, exactly, gets Frankie’s knickers in a twist? That would be: “Interviewers asking bands who they’re doing, not what they’re doing.”

Currently on a work experience placement with BBC Kent, Frankie is an aspiring journalist whose festival experiences this summer have already included standing in for teen folk sensation Laura Marling (pictured below) on stage with the Mystery Jets at Lounge on the Farm. Watch this space for her 4Talent Bestival podcast in September…

Laura Marling at Glastonbury getting her knickers in a twist.

“I have an upcoming project, codename Sam I Am [update 27/06/08]. I’m busting to tell you about it but I can’t yet; it’s necessarily under wraps. It’s a very entertaining concept and interactive experience which still manages to convey a substantial meaning – in this case about the diversity of Islamic culture, and the narrowness of most of our experience and understanding of it.

The commission I’m most proud of: The Big Art Mob. It applies new technology and media behaviours to a worthwhile public task: mapping the best of Public Art (from bronze geezers on horses to Banksys) across the UK. Interested people from all around the country and beyond (we’re big in Brazil) are photographing artworks on their mobiles and uploading them to the map, having a good online natter about arty stuff along the way. You can interact wherever you are – I’m particularly proud of the WAP (mobile) site at bigartmob.com/mobile. It’s been nominated for 3 Baftas alongside the likes of the iPlayer and Dr Who, so it’s punching above its weight in true C4 stylee.

In the way that Big Art Mob finds a worthwhile purpose for moblogging (mobile blogging) I want to find missions and purposes for other emerging interactive tools and technologies like, say, Twitter – in itself geek masturbation and possibly the end of civilisation as we know it, with a creatively conceived context perhaps something exceedingly good.

I’ve spent the last 5 years at Channel 4 exploring what public service means in a digital world – from Big Dig to Big Art Project, and one or two projects that don’t even have ‘Big’ in the title like Picture This and Empire’s Children. But Big is important: ambition, scale and impact are all vital.

Cross-platform and interactive media is what’s pumping the nads of the telly industry right now, and it’s vital to its future. All the creative and entrepreneurial energy is welling up in these areas and Channel 4 is ready for action.”

Adam Gee: Commissioning Editor, New Media Factual, Channel 4