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Words: Pete Ashton
Illustration: Raymond Weekes

Hi, I’m Pete Ashton and I’ve been messing about with weblogs for years now. After The Guardian went and gave one of my blogs a fancy media award Nick at 4Talent magazine asked if I’d write this masterclass on running a weblog. Since the blog in question was Created in Birmingham (now run by Chris Unitt), linking up Birmingham’s creative and cultural communities, and that I do a fair bit of consulting and evangelising about the wonderful world of blogging, it seemed like a no-brainer really. So here goes.

The thing is I write for blogs, not those strange magazine things. How do you link to other stuff in a magazine? Where do the comments go? I’m sure it’s a perfectly valid form of communication but I’m really not at home there. I’m more comfortable on a blog: you wouldn’t ask a filmmaker to communicate through the medium of interpretive dance, would you?

Next in the series: the social internet >