photography

Adam started his career in filmmaking, producing ads, pop promos and short film for clients such as BA, British Heart Foundation and bands from Divine Comedy to Skint’s Space Raiders. He has spent the past few years as a project manager running film-making competitions for teenagers whilst also pursuing his love of photography. He prefers to photograph people as they have better facial expressions than buildings or landscapes.

www.florianfilm.co.uk
adam@florianfilm.co.uk

Across 20 categories the 4Talent Awards tip exciting individuals with the potential to make a difference, as judged both by commissioners and the producers who supply them.

All the info on how to apply for the 4Talent Awards is here.

We now have over half of the 40 (yes, 40) judges on side:

Kate Vogel, Editor, 3 Minute Wonder (C4)
Sarah Mulvey, Commissioning Editor, Documentaries (C4)
Robert Wulff-Cochrane, Senior Development Editor, Drama (C4)
Caroline Leddy, Commissioning Editor, Comedy (C4)
Victoria Pile, Writer, Green Wing, Smack the Pony
Shane Allen, Commissioning Editor, Comedy (C4)
Ben Caudell, Creative Director @ Zeppotron
Liza Marshall, Head of Drama (C4)
Charlie Pattinson, Exec Producer @ Company (Shameless)
Cath Lovesey, Editor, Music (C4)
Lana Webb, Head of Music @ Remedy
Debbie David, Commissioning Editor, T4 (C4)
Richard Cook, Exec Producer @ Eyeworks (T4, Popworld)
Matt Locke, Commissioning Editor, Education (C4)
James Kirkham, Manager Director @ Holler
Dorothy Byrne, Head of News & Current Affairs (C4)
Alice Tonge, Art Director, 4Creative (C4)
Ewen Spencer, Freelance photographer (shot for Skins)
Ruth Fielding, Managing Director @ Lupus Films
Adam Gee, Commissioning Editor, New Media Factual (C4)
James Estill, Senior Producer, 4Talent (C4)

Further updates on the way soon.

This post forms part of a series. Read the first installment.

Words: Pete Ashton
Illustration: Raymond Weekes

Now, reading all this you might be saying, “This is all well and good but, frankly, I can’t write,” and that’s a fair comment. After all, you’ve chosen the medium of film or clay or needlepoint rather than wordsmithing for a reason. How do you join this global conversation if you sort of write like a 10-year-old? Here’s a few ideas for a few sorts of creatives:

Cartoonist: Diary comics are a no brainer really. Don’t worry if your life is boring, just think of it as a daily drawing exercise.
Pottery: Video the creation of your pots, especially if you use a wheel.
Animator: As you’re working on a piece post up stills and trial clips.
Photographer: Go play on Flickr for a while and feed your work (and others’) into your blog.
Textiles: Photos of works in progress. Model clothes yourself.

You can probably adapt those ideas to all manner of things and no doubt think of many better ones.

But the big thing here is not to worry about creating something worthy of a Pulitzer on your blog. Use it to record what you’re up to. If you’re selling at a market take photos. If you’re giving a talk, record it and make the audio / video available. If you’ve been thinking about issues related to your craft, jot down some notes and ideas. Treat it as a scrapbook for your journey as a whatever-you-are.

And here’s the thing. No matter how mundane it might seem to you it’ll be fascinating to those who can’t do what you do, especially if they’re interested in the stuff you do, and they’re the sort of people you want to be interested in you.

< Week 4: getting personal

Next in the series: first impressions >

This post forms part of a series. Read the first installment.

Words: Pete Ashton
Illustration: Raymond Weekes

Blimey, I went off on one there. Sorry about that. You just want to know how you can use a blog to increase the audience and customer base for your creative endeavor and here I am wittering on about causality and intertwingularity and stuff. So let’s bring this down to earth with some real world examples.

Say you’re a photographer looking to develop your business in the area of portraiture and wedding photography. You’ve got a lovely website that shows off your best work and maybe even a section where clients and their friends and family can order prints online. Now, part of your appeal is your skill with the camera but another important part is your personality. You’re not just selling your art, you’re selling yourself.

Now you could have a page on your site with a biography but that’ll probably come all all contrived. What you want to do is talk to the potential clients in your own voice, telling them your story. A good example would be stevegerrarddiary.com where the titular photographer Steve Gerrard writes about the work he’s been doing. The hook is his jobs tend to veer between beautiful wedding shoots and dirty rock photography so each post will usually have a selection of shots from a couple’s happiest day juxtaposed with some hairy monster screaming on stage.

But that’s not why it works. What really comes home to me is how Steve’s character is brought out through the blog as he talks about his strange life. You feel like you know him and his family. Not too much, mind. He’s careful to keep the private private. But just enough that you’d feel comfortable asking him to record your wedding. At least I know I would.

Another great example is theblackapple.typepad.com, brought to my attention by Antonio Gould in is fifth New Media 4Cast for 4Talent. Here Emily Martin blogs about the stuff she sells on her etsy.com site. Etsy is sort of like eBay without the auctions and only for handmade items but while it’s great that you’re in a curated space (rather like, say, Camden market) it can be hard to rise above the crowds. You need to add more that just the details the site will let you enter. You need to add yourself. Emily does this brilliantly with her blog talking about the new products in her store, the motivations for creating them, and dropping in little nuggets about her own life. Again, nothing too detailed but enough that her readers can identify with her as an individual. And judging by the number of comments each post gets she’s developed a pretty dedicated community.

But there’s one very important thing that both Steve and Emily do that I haven’t mentioned. They both link to “the competition”, in Steve’s case other photographers he knows and likes, in Emily’s case other Etsy shops she buys stuff from. In a small way they’re setting themselves up as resources for their communities, partly because it makes sense to support your peers to build a sustainable environment but also because they’re human and that’s what humans do. And as other bloggers in their communities do the same the effect is quite dramatic as a network emerges that is structured and easily navigable yet always changing and evolving as people come and go. Nobody ever has a complete handle on what’s going on and no-one is in charge but it works.

< Week 3: everything is intertwingled

Next in the series: what about me? >

Anastasia is a London based freelance photographer and Visiting Tutor at Newport University. She has won a number of awards including The Guardian Weekend Photography Prize in 2006 and was a selected winner in the Magenta Foundation Emerging Photographers Award last year. Her work has been exhibited at The Frontline Club and the Lodz Photo Festival in Poland. She has been commissioned by The Sunday Times Magazine, The Guardian Weekend Magazine, Marie Claire and The National Museum of Wales.

www.anastasiataylorlind.co.uk

Since graduating from Central Saint Martins in 2002, Tony Hill has gone on to art direct and provide cultural insight for brands including Viewpoint magazine, The Future Laboratory, Weber Shandwick, Coca-Cola, MTV, Urban Outfitters, Rolls Royce and O2. Today, he runs Studio Kinglux, a trend and subculture information bureau based in Birmingham. Recent projects have sent him to Japan and Norway to comment on their local fashion scenes. Despite recognising the gems in amongst our cultural climate he still has a soft spot for Italian zombie films from the 1980’s.

www.kinglux.co.uk
tony@kinglux.co.uk

Kate Beatty’s love for the hands-on processes of film and the darkroom is mirrored in the human touch she brings to her documentary photography. Winner of the Move Me award 2008 and Fuji Fashion award 2001, Kate has worked in America, Cuba and the Balkans as well as the UK on a range of commercial and self-funded projects.

photo@kate-beatty.co.uk
www.kate-beatty.co.uk

Dave Remes is a digital photographer / artist specialising in fashion, advertising and editorial work. He also runs an award winning digital media agency called Collective Media, and has produced work for Capcom, Levi’s, Channel 4 and Orange as well as design and advertising agencies throughout the Midlands.

dave@collectivemediaagency.com
www.collectivemediaagency.com

Having begun his career with the BBC and then working in film visual effects, John made the decision to pursue photography - his first passion - after returning from an extended stay in Nepal and Indonesia. With an ongoing client base of commissioned editorial, corporate and advertising work, he specialises in portraits, fashion, cityscapes, landscapes, travel and interiors.

photographic@johnstewardson.co.uk
www.johnstewardson.co.uk

The 4Talent Awards 2008 are now open: across 20 categories, get your work judged by Channel 4 commissioners and the producers who supply them.

Categories are short doc, long doc, dramatic writing, dramatic performance, directing, comedy writing, comedy performance, presenting, on-air radio, off-air radio, music, music for production, music video, innovation, multi-platform, animation, journalism, photography, multi-talented and the mysterious wildcard award.

channel4.com/4talentawards