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Competition-winner and aspiring journalist Frankie Ward blogs from Bestival on the Isle of Wight for 4Talent.

As I type this, I can hear Grace Jones, one of Bestival curator Rob Da Bank’s hand-picked special guests. Earlier today The Specials were another unannounced act. Rumours abound that tomorrow will see Metallica play to the mud-soaked crowds.

Today has been brighter for me. Yesterday saw myself, 4Talent Commissioning editor Catherine Bray and the rest of our ‘entourage’ pitch up in the wet, drizzly darkness. Due to a mix-up regarding my status as a ‘competition winner’ I was initially refused a press wristband which scared me into thinking I wouldn’t be able to access my potential interviewees! I felt a bit desolate to say the least, having travelled for many hours by car and catamaran to get to the Isle of Wight site, only to have my planned press status refused. However this morning, everything is sorted out and I’m ready to see and interview some bands.

With my renewed press ‘glow’, I swam through the Glastonbury-esque mud to the backstage press area. My aim was to find some 4Talent-friendly acts and I believed that Kitty,Daisy and Lewis, whom I had down as the equivalent of a rockabilly Waltons, fit that bill.

Along with their parents Ingrid and Graham, youngsters KDL blasted out classic retro tunes such as ‘Goin’ up the Country’ and self penned tracks such as ‘Buggin’ Blues.’ Kitty and Daisy come onstage and sing unaccompanied with sweet female attitude and on finishing announce Dizzee Rascal style ‘Awrite, weeeir Kittee Day-zee an’ Lewisss.’ This certainly dispelled any former image I had of them. They then expertly manouvre through a highly musical set.

Charismatic as they are onstage, offstage it seems that KDL do not favour interviews. Second up to the bat, I wince as I hear the family trio complain about the previous interviewer from who apparently asked ’stupid questions.’ I’d seen them ask him if the interview was going to be about music so this was the topic I decided to stick to. I tried to keep things upbeat and casual and soon you’ll be able to hear the results on a 4Talent podcast…

Next I interviewed Anthony and Rich from XXteens. The guitarist and lead vocalist were good humoured and rather down to earth. From their colourful, explicit record artwork I was expecting a couple of Swedish beardos, but the two young Londoners weren’t filthy in the slightest. Lastly I managed to grab the ‘Two Sams’ of Castle Donnington’s Late of the Pier. I’d noticed, prior to Bestival that they took a great interest in new music, however during the interview I was hit with a wave of fatigue and completely bypassed the topic.

Today Bestival’s legendary costumes have come into their own, with a multitude of sailors and octopusses a-plenty sticking to the ‘30,000 freaks under the sea’ dress code. Rob Da Bank, who has made fleeting appearances in the backstage area, has a pair of goggles on his forehead - but this may be for practical weather-related reasons!

One of my highlights of the day so far has been the kazoo band passing through the main arena playing a Queen song with military precision despite the mud. The other, which is easily guessed if you know me, was watching the Mercury award nominated Laura Marling performing on the mainstage. As a member of the press I got to wander across the empty main arena as she and her drummer Marcus Mumford of Munford and Sons soundchecked. I think she surely deserves to win at Tuesday’s Mercury award ceremony. Watch out for one of her newer songs, Rambling Man - its a good ‘un.

To hear Frankie’s pre-Bestival podcast with Rob Da Bank, click here.

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Across 20 categories the 4Talent Awards tip exciting individuals with the potential to make a difference, as judged both by commissioners and the producers who supply them.

All the info on how to apply for the 4Talent Awards is here.

We now have over half of the 40 (yes, 40) judges on side:

Kate Vogel, Editor, 3 Minute Wonder (C4)
Sarah Mulvey, Commissioning Editor, Documentaries (C4)
Robert Wulff-Cochrane, Senior Development Editor, Drama (C4)
Caroline Leddy, Commissioning Editor, Comedy (C4)
Victoria Pile, Writer, Green Wing, Smack the Pony
Shane Allen, Commissioning Editor, Comedy (C4)
Ben Caudell, Creative Director @ Zeppotron
Liza Marshall, Head of Drama (C4)
Charlie Pattinson, Exec Producer @ Company (Shameless)
Cath Lovesey, Editor, Music (C4)
Lana Webb, Head of Music @ Remedy
Debbie David, Commissioning Editor, T4 (C4)
Richard Cook, Exec Producer @ Eyeworks (T4, Popworld)
Matt Locke, Commissioning Editor, Education (C4)
James Kirkham, Manager Director @ Holler
Dorothy Byrne, Head of News & Current Affairs (C4)
Alice Tonge, Art Director, 4Creative (C4)
Ewen Spencer, Freelance photographer (shot for Skins)
Ruth Fielding, Managing Director @ Lupus Films
Adam Gee, Commissioning Editor, New Media Factual (C4)
James Estill, Senior Producer, 4Talent (C4)

Further updates on the way soon.

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This post forms part of a series. Read the first installment.

Words: Pete Ashton
Illustration: Raymond Weekes

Blimey, I went off on one there. Sorry about that. You just want to know how you can use a blog to increase the audience and customer base for your creative endeavor and here I am wittering on about causality and intertwingularity and stuff. So let’s bring this down to earth with some real world examples.

addme.jpg

Say you’re a photographer looking to develop your business in the area of portraiture and wedding photography. You’ve got a lovely website that shows off your best work and maybe even a section where clients and their friends and family can order prints online. Now, part of your appeal is your skill with the camera but another important part is your personality. You’re not just selling your art, you’re selling yourself.

Now you could have a page on your site with a biography but that’ll probably come all all contrived. What you want to do is talk to the potential clients in your own voice, telling them your story. A good example would be stevegerrarddiary.com where the titular photographer Steve Gerrard writes about the work he’s been doing. The hook is his jobs tend to veer between beautiful wedding shoots and dirty rock photography so each post will usually have a selection of shots from a couple’s happiest day juxtaposed with some hairy monster screaming on stage.

But that’s not why it works. What really comes home to me is how Steve’s character is brought out through the blog as he talks about his strange life. You feel like you know him and his family. Not too much, mind. He’s careful to keep the private private. But just enough that you’d feel comfortable asking him to record your wedding. At least I know I would.

Another great example is theblackapple.typepad.com, brought to my attention by Antonio Gould in is fifth New Media 4Cast for 4Talent. Here Emily Martin blogs about the stuff she sells on her etsy.com site. Etsy is sort of like eBay without the auctions and only for handmade items but while it’s great that you’re in a curated space (rather like, say, Camden market) it can be hard to rise above the crowds. You need to add more that just the details the site will let you enter. You need to add yourself. Emily does this brilliantly with her blog talking about the new products in her store, the motivations for creating them, and dropping in little nuggets about her own life. Again, nothing too detailed but enough that her readers can identify with her as an individual. And judging by the number of comments each post gets she’s developed a pretty dedicated community.

But there’s one very important thing that both Steve and Emily do that I haven’t mentioned. They both link to “the competition”, in Steve’s case other photographers he knows and likes, in Emily’s case other Etsy shops she buys stuff from. In a small way they’re setting themselves up as resources for their communities, partly because it makes sense to support your peers to build a sustainable environment but also because they’re human and that’s what humans do. And as other bloggers in their communities do the same the effect is quite dramatic as a network emerges that is structured and easily navigable yet always changing and evolving as people come and go. Nobody ever has a complete handle on what’s going on and no-one is in charge but it works.

< Week 3: everything is intertwingled

Next in the series: what about me? >

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The 4Talent Awards 2008 are now open: across 20 categories, get your work judged by Channel 4 commissioners and the producers who supply them.

Categories are short doc, long doc, dramatic writing, dramatic performance, directing, comedy writing, comedy performance, presenting, on-air radio, off-air radio, music, music for production, music video, innovation, multi-platform, animation, journalism, photography, multi-talented and the mysterious wildcard award.

channel4.com/4talentawards

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