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“I’ve commissioned something called The Great Sperm Race, which demonstrates the science of conception using thousands of extras shot from helicopters.

C4 science is distinctive in that it’s a breeding ground for completely new forms of television. For years the science output has been groundbreaking and controversial, from Jump London to Autopsy, The Human Footprint to Animal Farm. C4 science rarely feels like a school science lesson.

The environment is very hard – it often feels too worthy – but it’s something we should tackle more than we do, and I’d love to find a C4 way of doing it. I’d also like to find a way of doing medicine.”

David Glover: Commissioning Editor, Science, Channel 4

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Routes is our first ARG, or Alternate Reality Game. It’s ambitious, and we’re going to make something wonderful that captures the imagination of our audience, taking them on a huge treasure hunt via themes like medical ethics, junk science and genetics.

Our educational messages are often covert, and exist within wonderfully entertaining products that engage our audience in their spaces – social networks, games, on the web and on phones. What the British public think of education programming in relation to our public service responsibility is important, but the benefit that young people gain from our commissions is much more valuable. That should be how we measure our successes.”

Jo Roach: Commissioning Editor, Education, Channel 4

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