Words: Pete Ashton
Illustration: Raymond Weekes
Hi, I’m Pete Ashton and I’ve been messing about with weblogs for years now. After The Guardian went and gave one of my blogs a fancy media award Nick at 4Talent magazine asked if I’d write this masterclass on running a weblog. Since the blog in question was Created in Birmingham (now run by Chris Unitt), linking up Birmingham’s creative and cultural communities, and that I do a fair bit of consulting and evangelising about the wonderful world of blogging, it seemed like a no-brainer really. So here goes.
The thing is I write for blogs, not those strange magazine things. How do you link to other stuff in a magazine? Where do the comments go? I’m sure it’s a perfectly valid form of communication but I’m really not at home there. I’m more comfortable on a blog: you wouldn’t ask a filmmaker to communicate through the medium of interpretive dance, would you?











Lucy Tazzyman: Good luck Tom Evans, your documentary definately deserves to win top prize! (4Talent Awards shortlist: 4 days 22 hours)
Sally Robb: Congratulations to everyone, especially Laura Marks. You are a presenting legend in the making! Best... (4Talent Awards shortlist: 7 days 17 hours)
Mike Poole: Superb news Tom Evans, glad to see your undoubted potential being not only realised, but recognised. (4Talent Awards shortlist: 9 days 9 hours)
Laura Braybrook: Tom Evans’ Palestine film moved me to tears - he gets my vote! (4Talent Awards shortlist: 9 days 16 hours)
steven quinn: I ended up in music video, graphics, video etc etc after studying an MFA in photography… So... (4Talent Awards shortlist: 9 days 22 hours)