channel 4

You are currently browsing articles tagged channel 4.

“We are thrilled by the success of our two very British films currently in the cinemas – Mike Leigh’s charming Happy-Go-Lucky and Martin McDonagh’s irreverent In Bruges. Martin, famous for his playwriting, initially made a short film with Film4 so we were delighted to work with him on his first feature. Each year we strive for a mix of first-timers and experienced film-makers returning to Film4.

I am desperate to find a brilliant, ambitious and yet low-budget British sci-fi. It’s also really hard to find incredibly taut British thrillers that are not just aping US films – we would love to find one not set in the usual environs: perhaps an NHS hospital, or a boarding school?

Film4 is all about innovation, supporting the film-maker’s voice, coming at British stories from new perspectives, finding stories that resonate strongly with our contemporary British audience. We’ll continue to be driven by these principles, building on our already strong focus on new talent and film-makers from diverse and regional backgrounds.

We offer many of the best opportunities for new talent in the country, in terms of the films we produce – both short films (through the Cinema Extreme scheme), low-budget first features (via Warp X), and other first-time film-makers we support outside these schemes. We also run projects with new theatre writers via Paines Plough and the Traverse theatre; have a new writers’ lab for writers from diverse backgrounds with B3 Media, and back one or two projects in development from film-makers at the NFTS every year. We’ll continue to concentrate on our new talent initiatives for both directors and writers to secure our position as the home of new film talent in the UK.

There’s already an increasing awareness that British films telling contemporary British stories can work for British audiences in the cinema – look at This Is England – and it would be great to see more contemporary-set films taking risks coming from the industry as a whole. Certainly the US is more than aware of the huge talent pool in the UK film industry right now, so our job is to keep supporting new voices whilst trying to entice our successful British film-makers home now and again!”

Katherine Butler: Head of Development, Film4

Tags: , , , , , , , , , , , , , , , ,

“I’ve commissioned something called The Great Sperm Race, which demonstrates the science of conception using thousands of extras shot from helicopters.

C4 science is distinctive in that it’s a breeding ground for completely new forms of television. For years the science output has been groundbreaking and controversial, from Jump London to Autopsy, The Human Footprint to Animal Farm. C4 science rarely feels like a school science lesson.

The environment is very hard – it often feels too worthy – but it’s something we should tackle more than we do, and I’d love to find a C4 way of doing it. I’d also like to find a way of doing medicine.”

David Glover: Commissioning Editor, Science, Channel 4

Tags: , , , , , , , , , , , ,

“We’ve produced a week of programmes on Islam, including a two-hour documentary exploring the Quran and its impact on the world, and a lavish series called The Seven Wonders of the Muslim World – which takes in incredible places such as Jerusalem, Mali, Istanbul and Mecca and explores the basic beliefs of a faith we know so little about.

Our latest challenge is to get multicultural commissions that are not religious, and that can work at 9 and 10pm. The bar will be high, and the projects will have to compete with what’s already in the schedule. Look at the schedule, think about how you can compete story-wise and casting-wise and we can talk.

Channel 4 Religion is more inquisitive, more diverse, and we keep religion at the core of our output rather than try to hide it. We don’t wallow in historical nostalgia nor do we shy away from tough areas. Priest Idol, Cult of the Suicide Bomber and Make Me a Muslim sound obvious commissions when they’re a success, but were all major risks. The output has to stay in primetime or it will die in the long run: we have to market it and make it accessible. This is real risk: it’s not just the subject matter; it’s also about sending out the signal that we care enough to get behind the output.

Being in primetime makes working with new talent more difficult, but it doesn’t stop me trying. We have to be prepared to fail. We’ve given young directors a break, and Robert Beckford and Tazeen Ahmed are two on-screen successes I’ve broken on the channel – but they had to be given a chance to flourish. To anyone who thinks they’re the next talent, on or off-screen, get in touch: my door is open to any suggestions.”

Aaquil Ahmed: Commissioning Editor, Religion, Channel 4

Tags: , , , , , , , , , , , , ,

“I have an upcoming project, codename Sam I Am [update 27/06/08]. I’m busting to tell you about it but I can’t yet; it’s necessarily under wraps. It’s a very entertaining concept and interactive experience which still manages to convey a substantial meaning – in this case about the diversity of Islamic culture, and the narrowness of most of our experience and understanding of it.

The commission I’m most proud of: The Big Art Mob. It applies new technology and media behaviours to a worthwhile public task: mapping the best of Public Art (from bronze geezers on horses to Banksys) across the UK. Interested people from all around the country and beyond (we’re big in Brazil) are photographing artworks on their mobiles and uploading them to the map, having a good online natter about arty stuff along the way. You can interact wherever you are – I’m particularly proud of the WAP (mobile) site at bigartmob.com/mobile. It’s been nominated for 3 Baftas alongside the likes of the iPlayer and Dr Who, so it’s punching above its weight in true C4 stylee.

In the way that Big Art Mob finds a worthwhile purpose for moblogging (mobile blogging) I want to find missions and purposes for other emerging interactive tools and technologies like, say, Twitter – in itself geek masturbation and possibly the end of civilisation as we know it, with a creatively conceived context perhaps something exceedingly good.

I’ve spent the last 5 years at Channel 4 exploring what public service means in a digital world – from Big Dig to Big Art Project, and one or two projects that don’t even have ‘Big’ in the title like Picture This and Empire’s Children. But Big is important: ambition, scale and impact are all vital.

Cross-platform and interactive media is what’s pumping the nads of the telly industry right now, and it’s vital to its future. All the creative and entrepreneurial energy is welling up in these areas and Channel 4 is ready for action.”

Adam Gee: Commissioning Editor, New Media Factual, Channel 4

Tags: , , , , , , , , , , , , ,

“I’m looking for a commission for older children: drama that genuinely appeals to 11-16-year olds. This is a completely unserved audience.

Drama on C4 should continue to help define the channel as provocative, original and genre-busting. Our successful long running series – Shameless, Skins and Hollyoaks – are the perfect training ground and springboard for new talent, on and off-screen.”

Camilla Campbell: Commissioning Editor, Drama, Channel 4

Tags: , , , , , , , , ,

China’s Stolen Children just won a Bafta, but Undercover Mosque runs it close because of the way it fended off so many attacks on its journalism to come through as the stand-out investigation of last year.

We dare to say difficult and sometimes unfashionable things. Channel 4 is fearless in its support of investigative journalism: we’ve led on multicultural issues, for one example – Iraq is another – and have produced a body of work that has confronted some of the key issues affecting the country over the past five years.

I’m always on the look-out for stories and new areas to investigate – the bigger the subject the better – and always looking to meet new producers and journalists. Good producer-directors with a hard journalism background are hard to come by.”

Kevin Sutcliffe: Deputy Head, News & Current Affairs, Channel 4

Tags: , , , , , , , ,

“Channel 4 has a rich heritage in representing on-screen those voices rarely heard before on mainstream television. Spooling forward to 2008 we are renewing our commitment to reflecting the diversity and richness of modern Britain, both on and off-screen.

So what does this mean for our programming? A £2m budget will be ring-fenced for multicultural programmes at 9 and 10pm, and a dedicated Commissioning Editor will be appointed. We’ll be looking for programmes that inform, excite, surprise and examine what contemporary British society looks like. But in the same way that Coronation Street appeals beyond a working class audience from Manchester, these programmes will have universal themes that appeal to a wider audience.

Off-screen we will be expanding our existing schemes, including the Researcher Trainee Programme and Deputy Commissioning Editor attachments, and introducing exciting new initiatives to better reflect all kinds of social diversity including ethnicity, disability, nationality, regionality, age, gender and beyond.”

Ade Rawcliffe: Diversity & Talent Manager, Channel 4

Tags: , , , , , , , ,

“I want more disabled people on screen across all genres and channels, from Vanity Lair to Hollyoaks, Grand Designs to Shipwrecked. And more disabled talent behind the camera – via new talent strands (3MW, Comedy Lab, Coming Up) and targeted series like New Shoots (2007) which gave 12 disabled directors their first half-hour documentary credit. This year The Shooting Party brought together a group of nine disabled directors to make short films, and follows their progress as they carve out a place in the demanding world of film-making. What’s next year’s challenge?”

Alison Walsh: Editorial Manager, Disability, Channel 4

Tags: , , , , , , , , , , , , , , ,

Routes is our first ARG, or Alternate Reality Game. It’s ambitious, and we’re going to make something wonderful that captures the imagination of our audience, taking them on a huge treasure hunt via themes like medical ethics, junk science and genetics.

Our educational messages are often covert, and exist within wonderfully entertaining products that engage our audience in their spaces – social networks, games, on the web and on phones. What the British public think of education programming in relation to our public service responsibility is important, but the benefit that young people gain from our commissions is much more valuable. That should be how we measure our successes.”

Jo Roach: Commissioning Editor, Education, Channel 4

Tags: , , , , , , , , , , ,

“I’m excited about everything – we’re trying so many experiments this year. But to pick a few, The Insiders is an online comedy about the world of work; YearDot is a huge, innovative experiment to follow a group of teens for a year across various media; Phantasmagoria is a collection of widgets for social networks and Slabovia.tv just makes me laugh out loud.

The key topic for me is transitions. We’re focused on the transitions that 14 to 19-year-olds go through, how they find the information and the people who help them through this critical time in their lives. When you start talking to teens, you realise how many really huge decisions there are to make – about work, university, your identity, your relationship with your family – when you’ve had very little real experience of life.

Making the right decisions is really down to the networks you have around you: family, friends, teachers and work colleagues. I’m very interested in how teens are using new media platforms to build these networks, and how these networks influence the decisions they make about their lives.

At C4 we’re all about getting you to ask questions about your life, whereas the BBC is more about giving you the ‘answers’. The BBC is homogeneous – it tries to talk with the same ‘voice’ in all its programming. C4 is really just a collection of voices, a lot of which can be very contradictory at times, and this isn’t a problem. We show people different ways of looking at the world around them, and challenge their assumptions and prejudices. I’m interested in getting people to ask questions and participate, rather than just presenting ‘knowledge’ in a didactic way.

The barriers for new creative talent to get their projects out there aren’t the same as they were in 1982, but there are still some big problems to sort out. If anything, its a more level playing field in cross-platform commissioning, as it’s much newer – you’re not pitching against a grizzled industry veteran as you would be in, say, docs or features. If you understand what people are doing online, and think you’ve got an idea that can be a real success, then you’ve got as much chance of getting commissioned as anyone.”

Matt Locke: Commissioning Editor, Education, Channel 4

Tags: , , , , , , , , , , , , , , , ,

“Many of the most familiar faces on TV got their break on Channel 4. I’m really looking forward to the return of The Charlotte Church Show this summer: Charlotte has proved herself to be a TV natural, with the rare talent of being able to turn her hand to comedy, presenting, interviewing and, of course, music.

I commission all types of entertainment, from star-studded studio shows to high-concept reality shows. Nothing is ruled in or out: it’s about the originality of the idea and the talent (on and off-screen) behind it. Other channels would certainly regard many of our shows as too risky from a commercial point of view – new sitcom in particular is very expensive and rarely pays its way in terms of viewing figures.

But we’re also after shows that might be considered too risky because of their irreverent, edgy and occasionally shocking content. Overall we’re aiming to make television that feels distinctive, young and talked-about.”

Andy Auerbach: Commissioning Editor, Entertainment, Channel 4

Tags: , , , , , , , , ,

“We’ve started filming on a new thriller written by Charlie Brooker, which is unlike anything that’s been done before. Can’t say too much, but it’s really original with an amazing cast.

We need a healthy varied mix of ideas all the time, so are open to anything that’s different to what we’ve already got. Besides sitcom, most other ideas are usually quite talent dependent – if someone discovers an amazing new talent we can always work with them on the vehicle.

We take risks and try to find fresh new ways of making shows. Chris Morris embodies the kind of pioneering spirit of doing challenging work that other broadcasters might shy away from. Something like Fonejacker has a dynamic inventiveness that makes it feel perfect for us.

We still run Comedy Lab (6 x 30’) on C4, and now have Funny Cuts (10 x 10’) on E4 as entry-level shows for people to cut their teeth. The more opportunities we have to create stars and production talent of the future, the healthier our TV industry will be. Bring it on.”

Shane Allen: Commissioning Editor, Comedy, Channel 4

Tags: , , , , , , , , , ,

“We’ve always taken huge risks in arts, and will continue to do so with series and one-offs, commissioning new work that will last beyond the screen. I’m most excited about The Big Art Project. It’s the craziest and most ambitious project we’ve ever done, and has with it an amazing website – Big Art Mob – C4’s first real arts community online.

Over the next two years we’re going for more volume in programming, focusing on single docs: 60-minute and 90-minute. Because we’ll have more volume, I hope this will also create more opportunities to bring on new talent.”

Jan Younghusband: Commissioning Editor, Arts & Performance, C4

Tags: , , , , , , , ,

“I’m very excited about ideas that exploit both broadcast and online opportunities. I’m working with multiplatform company Somethin’ Else to create a really new and exciting raft of programmes for August in 3MW – a bit too secret to talk about yet. There’s also a week of films around Domestic Violence from the very talented director Ruth Carslaw.

It really tickles me when 3MW spills into the real world. I was delighted with our collaboration with the Saatchi Gallery last year: a competition called New Sensations, which launched the careers of four young graduate artists.

Part of 3MW’s charm (I hope!) is its eclecticism. It should feel diverse and ever-changing, socially relevant to a broad audience but attuned to subcultures and movements outside the mainstream. 3MWs should be provocative, filmic – and the trajectory and narrative should feel absolutely unique to those three minutes. It’s about short-cutting the 40-minute preamble and getting to the heart of a subject.

The connection between 3MW and FourDocs will continue to get stronger, and I’m continuing my commitment to commission films directly from there. In June we’ll transmit the best four films that have been uploaded in response to the theme My Family and Other Animals – and there will be another theme posted up during the summer which I hope will inspire and encourage people to make shorts.”

Kate Vogel: Editor, 3 Minute Wonder, Channel 4

Tags: , , , , , , , , , , , ,

“I’m very interested in a film coming from Joe Bullman. He made last year’s film The Seven Sins of England, and this time he’s going to use his innovative technique of connecting history with present tense documentary to look at the Muslims in Britain. He’s found out that over a hundred years ago there was a plot to blow up the London Underground by foreign radicals, and that obviously throws up interesting parallels.

It’s always a challenge to find new territories – or re-invent old ones – but I do feel that our documentary output should be political and angry at times. I think we should be looking at the wealth divide in Britain; we should be looking at the way in which our public institutions are now overwhelmed by demand; the way in which we’ve been seduced into becoming a nation of debtors.

I feel that while good films can be made about extraordinary individuals, the greatest power that television has is to make us think again about how ordinary lives are lived. I think the public has a hunger for real world, uncomplicated stories having been served up so much constructed television. Meet the Natives, The Seven Sins of England, The Secret Millionaire and The Doctor Who Hears Voices are all strong powerful films about the real world that use simple but exciting devices to bring life to their subject.

Channel 4 is on the way to being the place where film-makers know they’ll get encouraged to be bold and ambitious; where they might get backing for their most innovative work. I’m desperate to find more young and new voices to make our films. I’m going out of my way to use young directors on Cutting Edge, and to make sure we spot the best people making First Cuts and 3 Minute Wonders. We have a talent ladder and it’s vital it works – and the rungs reach to the top.

Meredith Chambers: Commissioning Editor, Documentaries, Channel 4

Tags: , , , , , , , , , , , , , ,

“I’m most excited about The Family – it’s big, it’s original, and it’s absolutely what Channel 4 is all about. Our docs are confident; authored; unafraid. They seldom look like your dad dancing. Will they continue to develop? They had better: or I will be in trouble.

I’m very comfortable with the idea of my department being recognised as the ‘home’ of British documentary. If we continue to come up with the best ideas, and attract the best up-and-coming talent, I see no reason why we can’t continue to punch above our weight, creatively and in terms of audience ratings.

Will we take more risks? Yes, where the subject requires it. The audience is less shockable than ever before. We need to surprise them by making programmes that inform and inspire. In an age of dull, predictable ‘me-too’ factual television, that really would be controversial.”

Simon Dickson: Deputy Head, Documentaries, Channel 4

Tags: , , , , , ,

“I have a one-off film coming up called Working Britney, where young up-and-coming comedian Buddy Dolphin (I suspect that’s not his real name) will live as a paparazzi photographer, working to get a photo of Britney Spears. As Britney faces custody battles and a drink-driving hearing, Buddy will experience the crazy LA scene that‘s worth millions. Hopefully this film will provide an intelligent and honest account of an infamous subject and her even more infamous press entourage.

I’m most proud of I’m Spasticus. Wittily entitled after an Ian Drury song (he had polio, you know), this was a little half-hour Comedy Lab – a hidden-camera stunts show starring disabled comedy actors, poking fun at the able community. Like an amputee running out of the Brighton seafront screaming ‘Shark!’ or a blind man asking a delivery woman to read out an embarrassingly pornographic letter. It was silly and fun, but more importantly it created a bit of a ripple in the comedy world, and a huge splash in the world of disability.

Non-derivative formats are a must; presenters who have opinion (and the authority to possess valid opinion); a sense of social purpose; and a dash of attitude. It’s hard to find suitable slots, but I’m committed to trying out new people in all areas. I’m always interested in presenters that don’t necessarily come from the perfectly-preened presenter’s mould, or are famous for being famous.”

Ruby Kuraishe: Editor, Factual Entertainment / E4, Channel 4

Tags: , , , , , , , , , , , ,

“My first two big 10pm series since I joined the channel are both exciting projects with big-name talent. One sees presenter Mark Dolan searching for extraordinary individuals like the smallest man in the world and the tallest woman in the world, in order to find out the truth behind the images of oddity. The other follows Neil Morrissey and his chef friend Richard Fox as they try to set up their own brewery. They should set a great new benchmark for the kind of tone we’re looking for in that slot.

I really need another series of 3 or 4 x 60 for 10pm for this autumn. It could be an authored journey, but I’m also interested in looking at forms we haven’t tried there for a while – perhaps a docu-soap, or even a multi-item show.

Everything we do in factual entertainment has to connect with a broad audience. It has to be wide-ranging in its appeal, but also rich in content and purpose. It has to be about something.”

Alistair Pegg: Editor, Factual Entertainment, Channel 4

Tags: , , , , , , , ,

“I have a series coming up called (w/t) Boys and Girls Alone. Ten boys and ten girls aged between 8 and 11 live in their own separate, adult-free villages. With increasing concerns about Cotton Wool Kids, the series creates a safe environment for them to rediscover their freedom.

Ambition and scale mark the work of this department. If I hear an idea and think, ‘I can’t imagine how we’ll be able to pull that off!’ then I immediately want to know more. I was immensely proud of Jamie’s Fowl Dinners; it was an innovative combination of entertaining event television and hard-hitting journalism.

My most pressing need right now is for another popular 9pm series. I’m interested in building formats around stories that are a marker of the current time. Grand Designs tapped into a genuinely new trend of self-build – where else are the middle classes exploring their dreams?

Over the next year we also want to launch a new generation of on-screen authors. Who are the new faces we should be considering to take on provocative stunts, immerse themselves in a world or tackle subjects with subversive wit? And what are the entertaining journeys they can follow to reveal real content and purpose?”

Dominique Walker: Commissioning Editor, Factual Entertainment, Channel 4

Tags: , , , , , , , ,

“I can’t discuss details, but we have a series coming up using immersive factual journeys as the backdrop for a primetime studio chat show. We’re never looking for ‘the next’ anything: ideas and approaches should be genuinely fresh.

Talent is the core of everything we do, and we’re constantly on the lookout for exciting, passionate individuals. A distinctively C4 features programme – like Embarrassing Illnesses or Supersize vs. Superskinny – isn’t afraid to tackle complex or difficult issues, generate debate and challenge viewers to re-assess their take on modern life.”

Walter Iuzzolino: Deputy Head, Features, Channel 4

Tags: , , , , , ,

“Big Chef Saves Little Chef is a new doc series in which Heston Blumenthal aims to turn around a much-loved but somewhat derided national institution. It’s a great experiment, a brilliant clash of cultures, and it’s real.

I like ideas that have purpose, but are also provocative, entertaining, audacious and subversive. I’m always on the look out for new off-camera talent, and there’s also a great need for new on-screen talent at 9pm.”

Liam Humphreys: Commissioning Editor, Features, Channel 4

Tags: , , , , ,

Next on 4 is Channel 4’s vision for the future. Fresh talent, fresh perspectives, youth, diversity and innovation in all its forms will lead and shape the channel’s content in the years to come. So with our readers in mind, we asked those at the commissioning coalface what’s pushing their buttons in 2008.

 

Who we spoke to:

Liam Humphreys, Commissioning Editor, Features | Walter Iuzzolino, Deputy Head, Features | Dominique Walker, Commissioning Editor, Factual Entertainment | Alistair Pegg, Editor, Factual Entertainment | Ruby Kuraishe, Editor, Factual Entertainment, E4 | Simon Dickson, Deputy Head, Documentaries | Meredith Chambers, Commissioning Editor, Documentaries | Kate Vogel, Editor, 3 Minute Wonder | Jan Younghusband, Commissioning Editor, Arts & Performance | Shane Allen, Commissioning Editor, Comedy | Andy Auerbach, Commissioning Editor, Entertainment | Matt Locke, Commissioning Editor, Education | Jo Roach, Commissioning Editor, Education | Kevin Sutcliffe, Deputy Head, News & Current Affairs | Camilla Campbell, Commissioning Editor, Drama | Adam Gee, Commissioning Editor, New Media Factual | Aaquil Ahmed, Commissioning Editor, Religion | David Glover, Commissioning Editor, Science | Katherine Butler, Head of Development, Film4 | Ade Rawcliffe, Diversity & Talent Manager | Alison Walsh, Editorial Manager, Disability.

 

Browse all the responses >

commissioners-totem.jpg

Image by Tom Gaul

Tags: , , , , , , , , , , , , , , , , ,

This post forms part of a series. Read the first installment.

Words: Pete Ashton
Illustration: Raymond Weekes

Now let’s say that you’re actually really boring. There’s a market for what you do but to be honest the mechanisms of how you do it aren’t really of interest to anyone. Or let’s say you just don’t want to communicate all this fluffy personal nonsense. Blogging as I’ve described it here just doesn’t interest you in the slightest. Allowing for the fact that you probably haven’t read this far (which, if you’ll forgive me, demonstrates a limitation of the magazine form - online this “post” would stand alone and those for whom it might be relevant would find it through Google regardless of what came before or after it on the blog itself) the blogging form still has value to you.

superpoke.jpg

You’ve probably heard the term Web 2.0. If you’ve investigated it a bit you might think it has to do with something called User Generated Content and heralds a revolution whereby professionals are overthrown in favour of the amateur masses, or somesuch nonsense. While this is a side-effect of the blogging revolution it’s not what’s really important about it. What’s really interesting is that the internet is starting to be populated by data that is structured and interchangeable according to established standards.

To illustrate what this means think of a library full of books. Every book is different with unique content but there are aspects of the books that fit into categories. The title, author, publisher, Dewy Decimal categories, dimensions, ISBN, and so on. This information can be indexed by the library to not only identify what shelf the book is held on but how it relates to other books in the collection, very handy for books that cover a number of different subjects.

Most blogging services, along with services like Flickr and YouTube, structure the information you put into them in a similar way. So a blog post has at the very least a title, date, category, and the content itself. And because this is based on accepted standards all this information is interchangeable. Which means anyone can take your content and stick it into a giant database automatically. And then people can ask this database questions and find relevant and accurate information which may well include your content.

You might hear people talking about arcane and mysterious arts like Search Engine Optimisation but this is pretty much all there is to it. Put your stuff online in a manner in which Google can understand it and you’ll appear in the relevant search results. If you have photos on Flickr that are accurately tagged in relation to their subject then they’ll appear in the searches for those subjects.

You don’t have to run a “blog” in the accepted sense of the word in order to get into this game. It’s just that blogs automatically structure themselves in this way and since they’re very easy to use it makes sense to take advantage of this. This YouTube video called Web 2.0 Machine explains this rather well. And when you’re doing this, have a think about how that little search query works for a piece of video. It’s all about the metadata, a piece of jargon which simply means “data about data”. Give you stuff metadata and people will find it. If you don’t have properly structured metadata your website will just sit there with nobody finding it, no matter how lovely it looks.

< Week 6: first impressions

Next in the series: in conclusion >

Tags: , , , , , , , , , , , , ,

This post forms part of a series. Read the first installment.

Words: Pete Ashton
Illustration: Raymond Weekes

bemyfriend.jpg

So here you are, trying to turn your creative skills into a business that pays your bills and here I am telling you not to worry about the polish of what you’re putting on the internet. Isn’t that a bit like meeting your bank manager dressed in torn jeans, and chewing gum? Sure, it might be you but is it wise? That’s ultimately a decision you’re going to have to make for yourself, but be aware that blogging doesn’t dictate a particular style. You can be as formal and polished as you want.

In fact, taking a bit of care over your words and presentation can be rather refreshing and make you stand out from the crowd. And you don’t have to completely be yourself. This is the Internet so feel free to invent aspects of your character and play with them. You could even pretend your business is a corporation with offices around the world rather than based in your kitchen and push this spoof to absurd limits. Maybe your ‘factory’ is staffed by sentient robots or something. The possibilities are endless, really.

But above all remember that the blog doesn’t replace other more traditional forms of marketing. You’re probably still going to need some kind of brochure that looks all slick and some kind of formal business statement stuff. An analogy I like to use is a high street shop.

The window display is slick and probably dictated by the bods in head office. People glance at it and know immediately what they’re getting. It’s beautifully designed and communicates the message well. So the potential customer comes into the shop and starts chatting to the guy behind the counter. He’s a little hungover and stressed but very passionate about the products on sale and has the sort of knowledge that comes from being immersed in an industry. As it happens they don’t have what the customer wants so he sends them to a similar shop down the road but the customer is impressed with the service and likes this guy on a personal level so they make a point of coming back.

Assuming you’re a sole trader your best marketing tool is yourself. If you’re running a stall at a craft market or pitching your film to funders your personality is going to go a long way to clinching the deal. The same goes for online. You need to complement the lovely photos of your work with a bit about yourself. And, in my experience, the simplest way to do that is to tell your story in a blog.

< Week 5: what about me?

Next in the series: plugging into the system >

Tags: , , , , , , ,

This post forms part of a series. Read the first installment.

Words: Pete Ashton
Illustration: Raymond Weekes

bemyfan.jpg


Now, reading all this you might be saying, “This is all well and good but, frankly, I can’t write,” and that’s a fair comment. After all, you’ve chosen the medium of film or clay or needlepoint rather than wordsmithing for a reason. How do you join this global conversation if you sort of write like a 10-year-old? Here’s a few ideas for a few sorts of creatives:

Cartoonist: Diary comics are a no brainer really. Don’t worry if your life is boring, just think of it as a daily drawing exercise.
Pottery: Video the creation of your pots, especially if you use a wheel.
Animator: As you’re working on a piece post up stills and trial clips.
Photographer: Go play on Flickr for a while and feed your work (and others’) into your blog.
Textiles: Photos of works in progress. Model clothes yourself.

You can probably adapt those ideas to all manner of things and no doubt think of many better ones.

But the big thing here is not to worry about creating something worthy of a Pulitzer on your blog. Use it to record what you’re up to. If you’re selling at a market take photos. If you’re giving a talk, record it and make the audio / video available. If you’ve been thinking about issues related to your craft, jot down some notes and ideas. Treat it as a scrapbook for your journey as a whatever-you-are.

And here’s the thing. No matter how mundane it might seem to you it’ll be fascinating to those who can’t do what you do, especially if they’re interested in the stuff you do, and they’re the sort of people you want to be interested in you.

< Week 4: getting personal

Next in the series: first impressions >

Tags: , , , , , , , , , , , ,

Words: Nick Carson
Broomfield portraits: Kate Beatty

Nick Broomfield's Battle for Haditha

“It’s a filmmaker’s responsibility to put together something as accurate as possible,” is the Broomfield manifesto. Following 2006’s acclaimed Ghosts, he’s taken his experiments with ‘real cinema’ to a new level with Battle for Haditha - digging as deeply into the principles of filmmaking as he does the universal issues surrounding this symbolic episode.

 


Click to enlarge/shrink. Left/right arrows cycle through images.

 

“It’s great fun to play around with style,” Broomfield tells me, citing Day for Night - Truffaut’s much-lauded film about making a film - as a creative influence. Certainly since the journalistic frustrations of 1988’s aptly-titled Driving Me Crazy, he’s carved a name as a figurehead for what pigeonhole enthusiasts call les nouvelles egotistes: a growing breed of doc-makers who are themselves central to the action, together with the likes of Louis Theroux, Michael Moore and Morgan Spurlock.

It’s all-too-tempting to pin up his two most recent films as the start of a new chapter in his work, given their deviation from this trademark approach. Both are dramatic interpretations of controversial situations, with no bobbing boom or frantic chase in sight; unlike much of his personality-driven back-catalogue to-date, both stories pivot largely on a specific series of events and the complex repercussions for the many characters involved.

But like his intriguing Anglo-American drawl, or one of his elusive heckled interviewees of past films, Broomfield’s not that easy to box in: for him, both style and substance should remain organic. “I think about one project at a time; I never seem to have a problem finding my next film,” he insists. “I’m not one of these people with a list.”

The latest episode to pique his inquisitive instinct was the death of 24 Iraqi civilians in the small town of Haditha on 19 November 2005, in the aftermath of a blast from an improvised explosive device (IED) that killed a young marine riding in convoy. Whilst initial reports from the US military claimed that the deaths were a direct result of the blast and a subsequent gunfight with hostile insurgents, Iraqi witnesses told a very different story - five unarmed men in a taxi shot dead as they approached the scene, and 19 more killed in three nearby houses in an act of violent retribution over the following hours.

It was an amateur video clearly showing the bodies of women and children shot in their homes, passed to an Iraqi human-rights organisation and then to Time magazine, that laced the affair with doubt. It identified flaws in the marines’ statement, prompting a formal inquiry - although the initial conclusion was that it was collateral damage, things soon spiraled into a full criminal investigation, with several marines on trial for unpremeditated murder. For Broomfield, this was motivation enough to cement the blood-soaked incident as an example.

“I’ve researched lots of subjects that I haven’t followed through,” he admits. “When you’ve got to be with them for a year, a year-and-a-half, you might as well do something that is complicated enough, or has enough mystery to keep you going. I don’t like going into films knowing what the outcome will be: often it’s the discovery that’s exciting; changing your mind; meeting people with sides that you’d never imagined before. That’s what makes it worthwhile and fun.”

It’s a compelling approach: filmmaker both directing the action and being swept up in it. “It’s all to do with storytelling. Any way you can tell the story better so it’s more real, more entertaining, more contemporary, is great to play around with,” is Broomfield’s take. In the case of Battle for Haditha, this involved building a framework from what few indisputable facts were available - and letting the cast improvise the rest.

As with Ghosts - for which the painstaking research process including hiring Chinese students to pose as illegal immigrant workers, and posing as an Afrikaner worker himself to film the results with a hidden camera in his glasses - finding the right cast to carry the film was crucial. Not necessarily just for their acting skills, but for their genuine deep-rooted emotions, experiences and insider-knowledge that could steer both the general atmosphere and finer details more accurately than any stubborn director with a top-down vision.

Understandably, it feels like a documentary-maker’s approach to drama: letting the action unfold as naturalistically as possible. At first he considered going the full distance: tracking down the marines who had lived and breathed the sweat, smoke and blood of Haditha, and asking them to re-enact the events of 19th November 2005. But in the flesh, as he told The Times, they were “fucked up, much too jittery. Some couldn’t keep still when we were talking to them.”

One of the most shocking elements during this initial research period was the marines’ “distressing and vulgar” sense of humour; arguably a coping mechanism to detach them from the shocking things they’d seen and done, but something Broomfield had to fight through, alongside the jitters and the tranquilliser damage, to understand what they were really about.

Unable to work with those directly connected with Haditha - and with the trial just getting under way - the production favoured a more conventional call-out to casting agents with military connections, tapping into servicemen who had recently returned from active duty to keep that emotional resonance without jeopardising the whole project.

The highlight of their nine-month casting call was unearthing 22-year-old ex-marine and aspiring actor Elliot Ruiz, who at 17 had been the youngest solider deployed to Iraq, and had already had his personal story dramatised in a Pulitzer-nominated play. Corporal Ramirez wasn’t any easy first lead role for Ruiz: dredging up all manner of demons, it was a turbulent process that came to a head in an on-screen breakdown with an uncomfortable dose of realism. Iraqi civilians, many of whom had lost loved ones in the conflict, were also persuaded to lend their stories to the film as part of the predominantly amateur cast.

Despite responding to one symbolic episode, this fresh ammunition for the anti-war canon has an intentionally timeless quality. “Things like Haditha happen in any conflict, any war, anywhere,” reasons Broomfield. “The stuff that we filmed after the IED goes off is all based on reports: that’s all accurate, what happened in those houses. But I don’t want this to be seen as a forensic film. Haditha is a symbolic crime, but not such a rarity that it deserves to be looked at in isolation.”

While it may seem that the collective lens of the world’s media has been on Iraq since those first volleys were fired, it’s the other side’s perspective that has been conspicuously absent thus far: and this is the edge Haditha brings to the public debate.

“It’s a film about the language of war, and the common humanity that people share,” he declares. “In any conflict there are different points of view; it’s rarely good and evil. But most journalists have been stuck in the Green Zone throughout, and genuine Iraqi viewpoints are few and far between.”

Accordingly, the research also included flying to Aman to meet civilian survivors of the massacre - “who were there on the day, and knew the people who were killed” - plus spending a week with insurgents who had been directly involved with Haditha, and quizzing the journalist from Time magazine who first broke the story into public consciousness. The next step was securing government reports and witness statements to build as accurate a picture as possible, from multiple sides.

Iraqi witnesses and insiders in the marines told the same story: that the killings were indiscriminate as a knee-jerk reaction to their colleague’s death. Most shocking of all were the protocols he found through conversations with marines: “Their standard operating procedure rules are so fucking hardcore. If a house is described as ‘hostile’, then you just kill everyone in the house. It doesn’t matter if it contains two-year-olds or the elderly.”

But while he admits starting the project with some bias against the marines, meeting them in the flesh and realising that these were poverty-stricken kids with little or no education, thousands of miles from home in a conflict they didn’t understand, muddied the waters somewhat: “The deeper I dug into the whole story, the harder I realised it was to take a side. It was hard to condemn them out of hand as cold-blooded killers. I hope people will feel that judgment should be passed on the war itself, the architects of the war, and the future of the war. These are just poor bastards who got caught up in it.”

“Everyone has some kind of blinkered view, and it’s interesting that in some of the cinema discussions after the film, the two main camps realised just how blinkered they are. That’s what happens in war - but most traditional war films tend to be black and white, good and bad.”

Broomfield’s already made it clear that beyond the factual framework, the cast should make the piece their own, so I ask how he sees his own role in the production - particularly in still relatively unfamiliar dramatic territory.

“I enable people to deliver their performances in as relaxed a way as possible, and as real a way as possible,” he responds, after a short pause and a contemplative hmm. “It’s creating an environment that people can work in that makes them feel alright to be themselves, particularly if you’re working with non-actors. They shouldn’t be embarrassed: you want them for who they are.”

Of course, dramatic interpretation or not, Battle for Haditha has a grounding in fact - and was released while the trial was still in progress - so surely directorial control was crucial in places? “When dealing with specific milestones in the report, details from a legal document, we had to control people pretty tightly,” he confirms. “They couldn’t say whatever they wanted in those situations.”

“We worked from a pretty rigid structure of the story, but I was often steered by what they had to contribute: ‘We wouldn’t do it this way; we’d do it this way.’ I let them use their own language, being mindful that I didn’t want them acting being a marine: I wanted them being themselves. In a sense, they’re the experts - you don’t need one of those experts standing by.”

Given their deeply personal roots in the conflict, and intimate connections with its victims, surely the cast had their own agendas, even if the director endeavoured to avoid one of his own? “The film is all about agendas,” is the simple answer. “The marines, the insurgents, the people who get caught between those two forces, all have their own rationale for what they do. It’s about presenting those three agendas as accurately as possible, to an audience who probably has their own preconceptions.”

“Showing the film around, an Iraqi audience is very pro insurgents - would they even have taken money to do what they did? They see them as patriots. An American audience is always much more defensive about the marines.”

Three strands of narrative bind the film together, representing these three viewpoints: the pair of newly-recruited insurgents paid to plant the IED, the marines who seek revenge for its fatal detonation, and the civilians who are cut down indiscriminately as a result - several of whom see the bomb being planted in their quiet neighbourhood and choose to keep quiet.

While the brutality of the wider insurgency comes across, the two that plant the bomb are nervous and inexperienced, acting clumsily in the name of patriotism - but tellingly manage to flee the scene unharmed as gunfire erupts. The marines are brutal, dehumanised and reduced to killing machines by fear and rage, but ultimately emerge as pawns in a game much larger than themselves, endorsed by orders from above and crippled by remorse.

Iraqi civilian life is sketched out in various short episodes - a party to celebrate a circumcision, a boy playing with a goat, a family going to market - but this third group is finally crushed from both sides, with nowhere to turn. Crucially for Broomfield, all involved re-creating elements of their own lives, not acting several stages removed from it.

Some 15 years before Ghosts, his first venture into directing drama - 1989’s glossy Hollywood fare Diamond Skulls - he found overwhelming as a process, and readily admits to being embarrassed by the end result. Does mindless escapism and detachment from reality just not appeal?

“All forms of storytelling are interesting; I just happen to have grown up in a tradition of documentaries,” he reflects. “But I don’t like celebrity and all that goes with it: I enjoy getting to know normal people and their lives. For me, it’s about combining that with telling a structured story in an accessible way.”

Unlike that self-confessed blip on Broomfield’s CV, both Ghosts and Battle for Haditha shun the studio lights and contrived repetition of Hollywood to reveal something deeper about those involved.

“These are not pseudo actors; they’re real people who are being themselves,” he asserts. “That means you have to shoot in a different way; in real environments. You can’t shoot them on a set ’cause then they have to act, and they have no training in acting; they don’t know that the fuck they’re doing.”

Based in Jordan - Iraq was clearly too dangerous - the cast and crew lived as a community. “I had to create a barracks for the marines to live in, and the Iraqis were living in houses. If you’re shooting reverse angles, lighting the be-Jesus out of something and having hundreds of people standing around the set, you’ve got to have actors. It’s very, very difficult.”

By way of example, the bathroom in which Ruiz breaks down - purging himself of all those years of pent up anguish - doesn’t open up into a world of runners, tracks and dollies. It’s the actual bathroom used by the cast and crew. Maintaining the ‘real cinema’ approach are very long cuts. For the heart-rending mourning scene, the camera rolled for 40 minutes straight - no-one was going to ask the genuinely distressed women to go one more time for luck.

“I think the greatest thing that film has is the ability to describe real time,” argues Broomfield. “I don’t like lots of cuts: it’s really interesting to see a conversation, for example, or how long it takes for an argument to develop, rather than just cutting to an argument. We’re used to seeing things in real time, and cinema has the exciting ability to do that.”

“I grew up with anthropological, observational films, where the most interesting thing was seeing a long conversation between two guys in some weird language with subtitles. You get a sense of their rhythm, how they do things, what their humour’s like - no other art-form can do that.”

For Haditha he picked up countless tricks from special effects supervisor David Harris, including how to set up action shots to keep a lot of movement in the camera. “Certain things, particularly action, are also much more involving in real time than if you cut to the effect all the time,” he concludes. “It’s much more threatening if the human eye sees it as being real.”

Tags: , , , , , , , , , , , , ,

Holy Moly