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	<title>4Talent magazine &#187; arg</title>
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	<link>http://www.4talentmagazine.com</link>
	<description>Creativity Uncovered</description>
	<pubDate>Sun, 11 Jan 2009 12:54:03 +0000</pubDate>
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		<title>Multi-Platform: Dan &#038; Adrian Hon</title>
		<link>http://www.4talentmagazine.com/2008/12/08/dan-adrian-hon</link>
		<comments>http://www.4talentmagazine.com/2008/12/08/dan-adrian-hon#comments</comments>
		<pubDate>Mon, 08 Dec 2008 10:57:38 +0000</pubDate>
		<dc:creator>Helen Byrne</dc:creator>
		
		<category><![CDATA[Commissioning]]></category>

		<category><![CDATA[Features]]></category>

		<category><![CDATA[Issue 10]]></category>

		<category><![CDATA[Issues]]></category>

		<category><![CDATA[New Media]]></category>

		<category><![CDATA[Subjects]]></category>

		<category><![CDATA[4talent]]></category>

		<category><![CDATA[adrian hon]]></category>

		<category><![CDATA[arg]]></category>

		<category><![CDATA[bbc]]></category>

		<category><![CDATA[channel 4]]></category>

		<category><![CDATA[dan hon]]></category>

		<category><![CDATA[disney]]></category>

		<category><![CDATA[multi-platform]]></category>

		<category><![CDATA[penguin]]></category>

		<category><![CDATA[sixtostart]]></category>

		<category><![CDATA[we tell stories]]></category>

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		<description><![CDATA[Words: Nick Lockey
Photography: Elizabeth Gordon

World-beaters in the brave new world of Alternate Reality Gaming, the Hon brothers’, aged 26 and 29, produce work that has re-defined cross-platform media.
“Movies are great,” begins Dan Hon ardently. “They suck you into a story and can affect you in profound ways, but it’s only ever a selfish experience. You [...]]]></description>
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		<title>Jo Roach: Education</title>
		<link>http://www.4talentmagazine.com/2008/05/29/jo-roach-education</link>
		<comments>http://www.4talentmagazine.com/2008/05/29/jo-roach-education#comments</comments>
		<pubDate>Thu, 29 May 2008 11:53:00 +0000</pubDate>
		<dc:creator>Nick Carson</dc:creator>
		
		<category><![CDATA[Commissioning]]></category>

		<category><![CDATA[alternate reality games]]></category>

		<category><![CDATA[arg]]></category>

		<category><![CDATA[channel 4]]></category>

		<category><![CDATA[development]]></category>

		<category><![CDATA[education]]></category>

		<category><![CDATA[jo roach]]></category>

		<category><![CDATA[medicine]]></category>

		<category><![CDATA[New Media]]></category>

		<category><![CDATA[routes]]></category>

		<category><![CDATA[science]]></category>

		<category><![CDATA[social networking]]></category>

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		<description><![CDATA[“Routes is our first ARG, or Alternate Reality Game. It’s ambitious, and we’re going to make something wonderful that captures the imagination of our audience, taking them on a huge treasure hunt via themes like medical ethics, junk science and genetics.
Our educational messages are often covert, and exist within wonderfully entertaining products that engage our [...]]]></description>
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