Last year we ran a competition to design us a sting.
The winner is Conor Breen, a 3D animator with a day job in commercial effects, and a surreal sense of dark humour in his personal work. His original entry depicted a vinyl Klu Klux Klan toy wobbling across a kitchen workshop towards what appears to be a flaming cross - later revealed to be a neon 4Talent logo, shimmering in the light of the gas hob. Tails of its robes flashing red as if on fire, it trundles against a coffee cup and meekly tips over.
Working with 4Talent and 4Creative to develop a fresh idea, in line with our new marketing campaign - in the kingdom of the blind, the one-eyed man is king - he came up with this.
Enjoy.
Most of the 50 entrants hailed from the UK, but others from as far afield as Finland, Portugal and the US. It was a rich and broad range of experience levels and approaches, from hand-drawn animation to fully-rendered 3D; from students to small design agencies, freelance animators and individuals working within larger effects or animation companies.
A panel from 4Talent, 4Creative, MPC and 3D World and Computer Arts whittled a shortlist down to 5… the other four runners up comprised:
YIW Design: A glowing 4-shaped meteor crashes to earth and bursts into life as a vibrant illustrated tree, which then sprouts mini-TVs that smash into people’s living rooms
Dariusz Sebastian Burdon: Stamped with the 4Talent logo, the tube becomes a rollercoaster that rides around London’s landmarks
Rosa Maria Tell Velez: A young designer works on a project, and drops of dye fall from his hand to the paper. He examines his palm in surprise and creative ‘life lines’ burst forth, inking out the 4Talent logo
Richard DeDominici: A man walks down the street dressed as a ‘4′ made from cardboard boxes
Pretty eclectic, I’m sure you’ll agree.
