We’ve just launched our fantastic new competition with E4 Radio: Radio HaHa. Submit short audio clips or comic scribblings: the best 9 will go through intensive workshops at the Edinburgh Comedy Festival, then pitch to get their idea developed into a fully-fledged radio show on the new station when it launches.
But what’s E4 Radio actually about? No doubt any radio producers among you will be drooling with anticipation at the thought of a new door being chiselled in the rock-face of British radio, so we asked the team to pitch it to us in 300 words. So from the horse’s mouth:
“E4 Radio will be a new kind of station. One that’s up for a bit of fun and mischief and for doing things differently. Like the TV channel and its website, E4 Radio will provide mainstream entertainment targeted at 16-34s. The schedule will focus on the E4 staples of great music, comedy and entertainment and will pride itself on being the first to bring its audience new stuff and new talent from these worlds.
We’re going to give the audience more access to the airwaves than ever before, providing new levels of interactivity and an active role in shaping the sound of the station, from music to the news agenda. We’re making a radio station for an audience that likes to listen to radio content when they want to, on-demand as well as live, and we’ll be commissioning different programmes tailored to these listening modes.
In terms of comedy, our door is open to every kind of comedy there is - we want our schedule to be flexible enough to accommodate to accommodate bite-sized short programmes, more traditional built blocks, and we hope to pioneer new comedy formats that don’t even exist yet. We think there’s tonnes of scope to innovate with format and we want to trial lots of things. As with all our output we want to create programming from a much more diverse set of voices, stimulate new areas of independent production and create new cross platform collaborations.”
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