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Words: Claire Spencer
Photography: Jannica Honey

Described as ‘a real sleuth’ by veteran journalist and newsreader Jon Snow, the future looks bright for Natalie, 22.

“Jon Snow is amazing. He lures you in with his jazzy ties, and then you realise how much of a pro he is,” remarks Natalie Whelan on one of her key inspirational figures. “You can tell he still enjoys it.”

The much-loved Channel 4 anchor was impressed after seeing one of her reports on a student house party that ended in chaos after the police sent in the heavy squad. “I wasn’t actually at the house party,” she admits. “I had been out, and lots of the roads were closed around where we lived.”

“The next day, there was a lot of talk on Facebook about the party and what had happened with the police. I managed to track down footage of police violence and photographs of injuries sustained by students, as well as comments from the police and the boys who organised the party. It was all a bit of a rush to get the story to air [on student station LSTV], but it was worth it. It was the story everyone was talking about.”

Natalie never had a moment of realisation that pushed her into journalism. But her love of writing and inherent fascination with the news made it a natural progression. “When the rolling news channels broke news of disasters I would watch transfixed for hours,” she recalls. “Journalism was a great way to combine the two.”

She studied Broadcast Journalism at the University of Leeds, followed by placements with the BBC, MediaGuardian and Sky News, which she describes as “a nice way of knowing what you’re letting yourself in for.” Luckily her time at Sky News led to paid work.

The reel she submitted to the 4Talent Awards included various reports from Essential, her news programme on Leeds Student Television. “I feel they represented me not only as a reporter, but as a producer,” she asserts. “I also submitted some blogs I’ve written for MediaGuardian online. It’s always important to move with technology.”

natalie.whelan@hotmail.co.uk

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Words: Nick Lockey
Photography: Elizabeth Gordon

World-beaters in the brave new world of Alternate Reality Gaming, the Hon brothers’, aged 26 and 29, produce work that has re-defined cross-platform media.

“Movies are great,” begins Dan Hon ardently. “They suck you into a story and can affect you in profound ways, but it’s only ever a selfish experience. You never learn anything about the guy sitting next to you.”

His dig at the cinematic arts seems almost sacrilegious given that he’s currently tucking into scrambled eggs in the members’ bar at Bafta, but his infectious enthusiasm for his craft makes it easy to forgive. After all it’s not every day you get to share breakfast with a creator of worlds.

Together with his brother Adrian, Dan helms Six to Start, one of the leading ARG (Alternate Reality Game) design companies. Since the firm’s 2007 conception they’ve spun their complex narrative webs for an enviable client list including Penguin, Channel 4, Disney and the BBC.

But it’s their players who are the real heroes – a supporting cast of thousands that would make Cecil B DeMille weep with envy. Sucked into these experiences through fiendishly conceived ‘rabbit holes’ left in seemingly innocuous places, ARG players quickly find themselves following breadcrumb trails of mysterious clues through complex, multi-layered worlds.

But these aren’t virtual environments or video games; they are experiences that play out over extremely familiar spaces: on popular online platforms, in real-world locations, through ringing payphones, blogs and classified ads. It’s as if you’re experiencing everyday reality but through a warped fantasy filter where anything is possible. “If you want to get to know a particular character,” explains Dan, “just pick up a phone and talk to them.”

Six to Start’s own story is pure ARG narrative in itself. We join our two heroes at key moment in their story: Dan is studying law at Cambridge, Adrian working on his PhD, both happily trudging the path of high-powered inevitability when suddenly they stumble upon a tear in the fabric of reality.

Whilst watching an online trailer for the Spielberg film AI: Artificial Intelligence Dan spots a curiosity in the credits – a young woman named Jeanine Salla, billed as the film’s ‘Sentient Machine Therapist’. Googling this bizarre job title, Dan falls down a rabbit hole and finds himself in the belly of The Beast – the most celebrated ARG of all time.

“It was such an adrenalin rush,” enthuses Dan: “It was like being there at the birth of cinema, a Wild West with no rules.”

Dan and Adrian’s role in co-moderating The Cloudmakers – a community of players collaborating to unlock the secrets of The Beast – brought them to the attention of the secretive team who crafted the game. Their subsequent invite to the States to talk about their experience planted a seed in their minds that left the two brothers teetering on the brink of a real-life rabbit hole – could their futures lie in creating these things, as well as playing them?

They took the red pill and plunged headlong into a new adventure which would see them turn their backs on years of university education to become ARG puppet masters themselves, first at British games company Mind Candy and then under their own steam as Six to Start.

It’s clear, however, that Dan isn’t precious about the genre that prompted their life-changing decision. “We’ve been called an ARG design company, but it’s more of a label than a definition. We want to move beyond the novelty and just get on with telling great stories.”

So what’s the secret of their success? “We’re platform agnostic,” explains Dan between mouthfuls of buttery toast. “Great narrative and great gameplay are the key elements in everything we do, and we just choose the most appropriate media available to convey them.”

Given the fact that they’ve crafted adventures utilising everything from Twitter and Google Maps to poetry hunts in St Pancras Station and urban chases featuring sinister black helicopters, I’m not about to accuse them of narrative narrow-mindedness.

Of course, not everyone gets to follow a breadcrumb trail as fortuitous as the Hons, so is there any hope for the aspiring bedroom puppet master? “It’s really easy to make an ARG these days,” beams Dan.

“If you know how to craft a story and have a basic understanding of online platforms, you’re halfway there. Just find a bunch of like-minded people, get out there and make something.”

www.sixtostart.com

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Words: Ian Ravenscroft
Photography: Jade Sukiya

With a bold colour palette, striking graphics and a dash of playfulness, this duo, both 26, aim to change the face of hip-hop promos. And they’re not stopping there.

James Knott and James Curran didn’t just have a name in common when they met in the unlikely setting of an entrepreneurship course in Nottingham four years ago. They discovered a shared passion for music video, and have since produced promos for the likes of DJ Yoda, Toronto’s Wio-K and even trend-setting super-producer Mark Ronson.

Heavily influenced by graphic design, the duo use bold colours, playful movement and a blend of live action and animation to bring a new angle to the crowded promo scene. Main animator Curran, whose video for Californian hip-hop group Ugly Duckling scooped an RTS Student Award, points out that these style choices are no accident.

“Particularly in UK hip-hop, a lot of music videos tend to look pretty similar, so we try and make ours stand out from the rest,” he reasons. “We try to push the boundaries and produce a recognisable visual style,” adds director Knott, whose affiliation with hip-hop producer Baby J has been another reason for the duo’s relatively rapid emergence from the promo-producing pack.

“I was asked to produce a video for Baby J, and the video ended up getting played on MTV,” Knott explains. “Myself and Baby J then set up a small company called Baby-Knotted Films, bringing James C in on the post-production side of things.”

“Having Baby J helping to push the music videos from the very beginning was a great advantage,” Knott concedes. “As you begin to get noticed and your name starts to grow as a director, the phone starts ringing. We are lucky that everything fell into place at the right time.”

One of these calls was from Brit Award and three-time Grammy Award-winning producer, Mark Ronson. “He was a fan of Baby J’s production and wanted him to produce a remix for the Valerie single featuring Amy Winehouse,” says Knott. “It was through this we got the opportunity to make the video.”

However, actually producing their breakthrough promo wasn’t quite so simple: “We started work on the concept before the remix was even finished,” explains Curran. “Then from the shoot we only had a week to complete it.” Knott is clearly still exhilarated: “Seeing the video I’d edited in my bedroom on MTV was a magic moment.”

www.slimjimstudios.com
www.myspace.com/knottedfilms

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Words: Louise Thacker
Photography: Roland Lane

Brought up in a family of business-minded bistro owners and fudge-makers, it’s clear that entrepreneurship has always run through the blood of this 27-year-old MD.

It’s a cold, dark Sunday afternoon ‘up north’ in Leeds. I step into a quiet bar on the usually busy Call Lane, eagerly early for my coffee-date with the winner of the 4Talent Innovation award. I call him, and within seconds of putting down the phone, I’m face to face with the man himself.

Attempting to ignore the fact that a Wham! record is playing rather too loudly in the background, I listen intently to how Phil’s inspiring games company first came about. “It was after I’d finished university in 2004,” he begins. “It seemed like a pretty good time to have a go at a bit of a dream of mine, which was making games. A few of us got together and started Creative North, and it developed some momentum from there.”

Based in Huddersfield, Creative North started off exclusively making mobile phone games, but since branched into Nintendo DS and iPhone – an impressive achievement in a field dominated by big players. “Our expertise is really in handheld gaming. If it’s portable and you can play a game on it, the chances are we’ve developed something for it.”

Creative North’s international folio of clients includes O2 and Hasbro, but they have firm roots in the Yorkshire creative community, running an on-the-job Academy scheme for local students with their eye on the gaming industry. “We take maybe three or four students a year, and bring them in to work on a part-time basis alongside our full-time team,” he explains.

As we near the bottom of our coffee cups the topic changes to family life, and it’s clear that Phil’s close-knit family share his enthusiasm for enterprise. “My youngest sister runs a restaurant in Newcastle; my other sister was a snowboard instructor, and then started up a bistro – and then there’s my youngest brother, who makes and sells fudge at a local farmers market. It’s his little money-making scheme while he’s at college.”

True innovators always approach conventional tasks in unexpected ways, and this 27-year-old entrepreneur recalls one client that approached them for an electronic alternative to a bag of leaflets and guides at a New York event. “We devised a way to put all the information onto a Nintendo DS,” he smiles. And who would have thought of that?

www.creativenorth.co.uk

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Words: Claire Spencer
Photography: Sanna Charles

Littlenobody animation

The 28-year-old animation duo who go by the name Littlenobody share their passion for fabled worlds filled with magical creatures.

“I was actually on my first holiday in a decade when the announcement was made,” begins Liam Brazier, one half of the Littlenobody duo. “I spent the next twenty minutes excitedly calculating time difference and negotiating a Turkish keyboard to email a smile back to Karen.”

Over the past year their animations have made it onto big screens at film festivals worldwide, and this recognition is one step closer to making a long-term career out of their craft. “What Cassandra Saw being BBFC certified and put onto 35mm for cinema screening was insane, and a real privilege,” enthuses Karen. “It’s our first short, and I’m so glad it got the life and the audience I dreamt it could have.”

Their stunning films are a product of everything to pair grew up loving and absorbing, and have several common threads running through them. “We both love the charm of children’s storytelling and fables,” asserts Karen. “We want to make a world for our characters to inhabit. I very much like the idea of an unseen world, magic, and creatures.”

Both are passionate about the ongoing learning curve of the animation process. “Every venture seems a departure from the last,” believes Liam. “I’m terrified that I’d become eternally bored of what I love if we just repeated ourselves, as well as wanting to try something new.”

As such, the media that they use tend to vary, as do their methods. Karen explains: “Sometimes when we’re coming up with a story, one of us will say, ‘Ooh, cookie-cutters stop-motion,’ and the medium will lead the story. Other times, we go full-steam-ahead and worry about the practicalities later. I think I have a more holistic approach than Liam. He loves to get lost in the details.”

Both halves of the Littlenobody partnership find their inspiration from similar places – directors Gondry, Burton and Gilliam to name but a few – which helps cement their working relationship. But it’s their differences that really complement each other.

“Karen helps me actually get stuff done,” laughs Liam. “When I met her, I was up at six and back at eight every day, getting sunburnt by the monitor glare – and I hadn’t picked up a pencil in over a year. That’s truly shameful thing for someone who at one point wouldn’t have minded if his hands were replaced by a giant 2B pencil.”

He adds that his creative partner inspired him to get back into creativity as no-one else had. For her part, Karen believes that the animation process would be much lonelier without Liam. “I’m more certain that an idea will work when we both agree, and we push and drive each other to complete projects,” she says. “We are each other’s audience.”

www.littlenobody.com

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Imagine a rubber festival wristband. Now imagine a 1GB USB memory stick loaded with video, podcast and MP3 materials. Cross the two and you’re looking at the 4Talent Gigbeth stage limited edition multimedia USB album, a small slug of memory built into a wristband you can plug into your computer.

We’ve pre-loaded it with videos, MP3s and a podcast from the 4Talent acts gracing Gigbeth festival 2008 on Saturday 8th November. We’re not a fan of locked content, so everything on the memory stick can be ripped to your computer and the memory stick reused as many times as you like. This is what the album contains:

Video: Bugs, The Keyboard Choir
The video to Bugs by The Keyboard Choir was made by the acclaimed new production outfit Bang, who use time elapse black and white film to create a distanced dystopian vision perfectly accompanying the laid-back electronic glitch-pop of this track.

Video: Konstant live, Einstellung
Relive the live experience with this thumping video of Brummie favourites Einstellung tearing it up onstage.

Podcast: Einstellung, Rob Horrocks
Einstellung manager Rob Horrocks put together what he calls a Krautcast about the inside story of managing Krautrockers Einstellung, with contributions from band members explaining the practicalities of life in a band.

MP3: Futuristic BBoy, WiZe
WiZe is someone who should have been playing the 4Talent stage at Gigbeth. The winner of last year’s 4Talent Music Awards, outstandingly talented MC WiZe tragically passed away this year. We include his music as a tribute to his memory and thank his family for allowing its inclusion.

MP3: Namaste, Rich Batsford
Gorgeous virtuous pianical tinklings from Birmingham’s own Brian Wilson. You can download Rich Batsford’s entire album Valentine Court for free from his website, and we recommend that you do.

MP3: In This Situation Thinking Won’t Help, The Keyboard Choir
A sample-happy track from the finest all-keyboard act we’ve ever heard of, this unwieldily-titled tune makes and wins the case for fusing prog and hip-hop.

MP3: Stream, The Icarus
Shortlisted for the 4Talent Music Award 2008, Edinburgh’s The Icarus have gleaned comparisons to Massive Attack, Overseer and Rage Against The Machine from The Skinny, who called their album “curiously different and immensely gratifying, [...] fusing hip-hop, ambient leftfield, rock and even hints of funk and jazz.”

MP3: Wireless World, Camille Davila
Shortlisted for the 4Talent Music Award 2008, Camille Davila was born in Los Angeles, and spent most of her life on the West Coast before relocating to Liverpool where’s she’s been producing such gems as Wireless World.

MP3: Iain Woods & The Psychologists
He named his act after his own panic attacks, but on the evidence of his music, Iain has no need to panic. Winning the 4Talent 2008 Award for Music is just a tiny part of the recognition that his unique gospel grime soul sound merits.

WHERE TO GET IT
4Talent are giving 100 of the limited edition album away free to the first 100 people through the door of the Dragon Bar on the 8th November.

For more on the 4Talent Gigbeth stage line-up, go to:
www.channel4.com/4talentcentral
www.twitter.com/4talent

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Frankie Ward blogs for 4Talent on being part of Internet Zombie Movie ‘World Wide Dead’

The project was begun four months ago by 25 year old graphic designer Bryony Matthewman, aka Paperlilies. After being bitten whilst using the London Underground she enthusiastically came up with the idea of getting the You Tube community to help her produce, write, act and direct a feature length horror film. With over 40,000 subscribers Bryony knew she had power to start something big, and big it became.

After a generous response Bryony set up a forum and was also approached by Hat Trick Productions. They wanted to make an online documentary on the project and follow it from beginning to its end; which was ambitiously scheduled for Halloween.

I first discovered the project when a ‘call to audition’ video was featured on You Tube. I submitted an audition for the female lead, then known as Maddie. There were also three more London based roles, a couple of American roles and a German pair who would be involved in a subplot, depicting how the zombie infection had quickly spread overseas.

On the forums, debates became quite heated. Controversy involving the script threatened to deteriorate the project, and with Bryony leaving for Canada over August, certain members of the forum felt that they were not being kept up to date and had to rely on the online documentary for news. Casting was also affected which meant that instead of announcing her shortlist for main roles in August, final preparations to start filming were only made in mid October.

I was told I had the part of Abbey, formerly known as Maddie, less than a week before I was due to film in London. On the 18th October a camera crew, two directors, four actors and a handful of willing Zombies descended on Shoreditch. Fighting against darkness we moved from our original location to one outdoors and back again. Hat Trick followed us around for the majority of the day, asking to let them film me applying my makeup and recording general shooting. It felt strange being the subject, rather than behind the scenes for once! (Particularly with four cameras being pointed straight at me for parts of the day.)

Back on the Internet Zombie Movie forums, two scriptwriters wrote about how they felt the project was no longer their own and now unrecognisable. They disliked the casting and the actors themselves and despite the newly found positive attitude displayed by most of the contributors, they continued to write about their unhappiness. Had it not been for the support from the rest of the forum, I may have found this demeaning but as I was aware that nothing could be done, I was not alarmed.

The London screening will feature Video blogs from a worldwide You Tube community, some fearing the zombies, and others believing the outbreak to be pure rumours. Then we’ll see the segment shot early this month. 12 hours of work, which will probably yield less than five minutes screen time, but that’s showbiz, as they say!

The project will hopefully be completed after the screening depending on interest from outside parties. As a no budget movie however, I believe the results so far will be hugely impressive to all.

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With the second annual 4Talent Mobile Games Pitch due to kick off this morning, here’s a quick run-down of the 9 contenders, who we whittled down from several hundred entries.

For those not familiar, in a nutshell this is a pitching competition in partnership with EA Mobile, Nokia and the Golden Joystick Awards, as part of the London Games Festival.

We asked 4Talent readers to throw us ideas for innovative, experimental games for mobile phones - and based on judges’ scores for originality, innovation, commercial appeal and technical feasibility, and in no particular order, here are the finalists:

Miles Boylan (22, from Preston)
Miles’ idea Snapshot pinpoints a player’s location with GPS, and then sets area-specific photographic tasks that can then be uploaded and rated by other users online.

Tobias Rowe (22, from Colchester)
In Tobias’ idea Finders Keepers, you’re an elusive cat burglar who must steal antiques from local museums and other players’ vaults via Bluetooth, while defending your own using bespoke puzzles and mini-games.

Nicola Depuis (28, from London)
Nicola’s idea I-Queu allows players to compare their IQ against an international playing community by setting each other questions, and working together to jump the virtual queue.

Steven Fraser (from Edinburgh)
Steven’s idea Street Art sees graffiti turf wars springing up across the world, with players manipulating photos into works of art on their phones, rating them online and challenging each other to claim the streets one by one.

Trevor Conway (49, from Belfast)
Trevor’s concept Alter-Ego places the player in a parallel existence affected by genuine real-world events and breaking news stories, making choices from the perspectives of those involved.

Matt Watkins (37, from Nottingham)
Matt’s idea Running Rings is a game of physical exertion using GPS, in which players literally run circles around each other to score points, annex space and reach a new level of networked global domination.

Dominic Brancaleone (25, from Bournemouth)
Dominic’s idea Treasure Hunt allows players to hunt for genuine loot by responding to text, photo and video clues, and can be personalised to create your own trail.

Robin Clarke (28, from London)
Robin’s idea Way of the Dodo is an adventure/puzzle game designed to encourage thinking about the natural world, in which players guide the last known colony of helpless birds to safety whilst sharing real-world info about conservation.

Hamad Hussain (27, from London)
In Hamad’s idea The Contract, players choose to be either a government agent or a sleeper, are given a unique key code and must then locate, identify, recruit or entrap the opposition, obtaining their code by whatever means possible.

Good luck to all the finalists: we’ll announce the winner on the blog soon!

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Currently halfway through the Online Communities 4Talent Inspiration Sessions (part of the inaugural Hello Digital festival). Online Communities consultant Ed Mitchell just showed us a tag cloud for his blog created using Wordle, so I’ve created one for this blog:

4Talent blog's visual tagcloud, 26/10/08

4Talent blog's visual tagcloud, 26/10/08

You can make your own at Wordle, it’s completely simple.

This has been the last session of the weekend - check the website for rough cut audio of what we’ve been talking about in the four different sessions, or drop by later in the week for fully integrated podcasts. We’ve been Tweeting over the weekend, so for a microblog of what’s been going on, check our Twitter feed.

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The first masterclass of the day was on interview technique. It was hosted by BBC’s Kate Adie with a panel including a police interrogator, a forensic investigator and a QC: the subject in discussion was how to get the ‘real truth’ out of someone, an invaluable technique for the would-be documentarian.

Rapport and mutuality are both very important. make it absolutely clear who you are and what you are doing because if there is any confusion, then you won’t be able to get open or honest answers from them.

It’s kind of an obvious one, but background research is also essential. That way if you do know they are lying then you can have something up the sleeve to get the truth out of them. If dealing with a hostile or defensive contributor, lack of research will often lead to them outsmarting you, after which you lose the upper hand.

A nifty trick from the QC: when approaching the killer question with a defensive individual: rock out the negative to catch them out, i.e. instead of asking, ‘did you push her off the balcony?’ ask, ‘are you saying you didn’t push her off the balcony?’ Sneaky stuff.

After that I attended the screening of Heavy Load, a film about a punk band of the same name, made up of people with learning difficulties and their support workers. Director Jerry Rothwell followed them for two years, and the film depicts a portrait of their double lives: rehearsals, gigs and local fame on one side; group cooking, day-centres and lack of freedom on the other. I strongly urge you to see it when it’s released in October. It was a real Horlicks-for-the-soul experience, which had the audience screaming and laughing all the way through.

Following in the comedy vein was the final session of the festival, ‘Larry Charles in Conversation’. Larry has in the past produced and directed films and series including Seinfeld, Curb Your Enthusiasm, and Borat. He certainly knows how to bring the funny. A packed house was treated to clips from his new documentary Religulous, starring Bill Maher, due for release this autumn. It’s incredible that people can now dismiss all religion as a silly, groundless pursuit and do it so succinctly, logically and thoroughly. You want controversial? Go and see this film.

“We are the last gasp of monotheism”, says Charles. This coming from a man who at one point wanted to be a Rabbi, so he’s obviously given it a lot of thought.

At the awards ceremony later, Heavy Load wins the Audience Prize, and to round the whole thing off the band play to a packed Keble College bar. Their rendition of I See You Baby, Shaking that Arsehole was simply top notch. I’ve learned a veritable shedload at this, my first Britdoc. I have a lot to be getting busy with, and fully intend to return next year, hopefully several completed films better off.

Fellow documentary-maker? Commissioner? Write to Chris at: chrisgbates@gmail.com

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Another week, another festival microblog. The weekend just gone saw 4Talent head to Birmingham’s Custard Factory to bring you Twitter updates from the small but noisily formed Supersonic, featuring a dream line-up of sludgey, grungey, kraut-rocking noise for those who like their music uncompromisingly large of sound and eclectic of source. For those who couldn’t make it, we’ll be rolling out our interviews with teen screamers Rolo Tomassi, local lads Einstellung and the ever popular Fuck Buttons on 4Talent Central over the coming week.

But forget Supersonic for a moment and cast your mind back all of three weeks to grande dame of festivals Glastonbury, where amidst the excitement of secret gigs from Franz Ferdinand, being roped in at the last minute to interview James Blunt for Oxfam, and doing our bit for the planet by taking tea to Oxfam volunteers in a battered jeep, we just about found the time to run a live Twitter competition from the festival site.

We’re now pleased to be able to announce the winner of said competition, who with the best answer to our Oxfam-sponsored question “What gets your knickers in a twist?” will be joining us at sold-out Bestival in September to interview an artist for a 4Talent podcast. The winner, 19 year old Frankie Ward, persuaded us with an answer we couldn’t agree with more. So what, exactly, gets Frankie’s knickers in a twist? That would be: “Interviewers asking bands who they’re doing, not what they’re doing.”

Currently on a work experience placement with BBC Kent, Frankie is an aspiring journalist whose festival experiences this summer have already included standing in for teen folk sensation Laura Marling (pictured below) on stage with the Mystery Jets at Lounge on the Farm. Watch this space for her 4Talent Bestival podcast in September…


Laura Marling at Glastonbury getting her knickers in a twist.

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Six young directing talents journeyed up to the Edinburgh International Film Festival as part of 4Talent and Film4’s Directors’ Lab. We asked a couple of them to give us a potted glimpse at what they’re up to.

Film4 Directors' Lab participants

“Day one and we’re off with a bang,” begins Hope Dickson Leach. “We began the day meeting all those people it would take months to see you in their office, and it was great to hear them talk. I’m not going to tell you what they said, as that’s classified and I’d have to find you and kill you all, but believe me, I wasn’t the only one taking notes and raising my hand to ask the questions.”

“We’re all here with a mission, and that mission is to make movies. Despite the fact everyone is doing their best to convince us that making a first feature is impossible, we all know it happens, so why can’t it be us?”

“All six of us are writer-directors and we were lucky enough to meet talented and busy screenwriter David Nicholls (Starter for Ten, And When Did You Last See Your Father?) who filled us with inspiration about how receptive the industry is becoming to involving writers in more than just the opening stages of the film-making process.”

“And then off to the beautiful castle-side apartment for a ‘fireside chat’ with Isabelle Coixet (Elegy) who told us, like your favourite pair of trainers that just keeps on giving, to just do it. With that in mind we were off to the premiere of the Warp X produced (debut film) Donkey Punch, and then their kick-ass party. Which leaves me feeling quite warped myself as I dash off to today’s fantastic lineup. More from us tomorrow.”

Hope made her short film The Dawn Chorus (2006) as part of her MFA program at Columbia University. Her film was selected for Sundance Film Festival 2007, Edinburgh International Film Festival 2006, London International Film Festival 2006, and won Best Narrative Student Short at Austin Film Festival 2006. In 2007 Hope was named as a Star of Tomorrow by Screen International and as one of the 25 New Faces of Independent Film by Filmmaker magazine. She is currently developing her first feature film English Rose, about a teenage girl who hates Princess Diana, which was featured in the Berlinale Project Talent Market 2008.

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This post is the last in a series. Read the first installment.

Words: Pete Ashton
Illustration: Raymond Weekes

Okay, I’ve rambled and covered a hell of a lot of ground. To be honest it’s hard to give a proper masterclass or How To for blogging because the beauty of the form is there are no rules. I know what works for me but it’s unlikely to work for you and some of the best blogs I’ve seen have been approaching the medium in ways I hadn’t ever considered before. You should use blogging (and other similar web services like Flickr and Last.FM) in the same way you use other forms of communication like the telephone or your local pub - in ways that work for you and the community you’re part of.

blog.jpg

And while this might be scary be assured that underlying it all is the magic that makes the internet work, the reason that you can find stuff on Google, how an American became a fan of you band on MySpace or how you got that commission because someone blogged a photo of your work with a link to your site.

Blogging might be as easy as writing an email but its the structured metadata that takes your message and makes available to the right people across the world. And the beauty of it all is you don’t have to think about it, unless you want to (and it’s not that hard really - hell, I can’t write programming code and I get it). You just need to go to wordpress.com (4talentmagazine.com is built with Wordpress), blogger.com, typepad.com or some other blogging service and get posting and linking. The internet looks after the rest.

< Week 7: plugging into the system

< Read the series from the start

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“I have an upcoming project, codename Sam I Am [update 27/06/08]. I’m busting to tell you about it but I can’t yet; it’s necessarily under wraps. It’s a very entertaining concept and interactive experience which still manages to convey a substantial meaning – in this case about the diversity of Islamic culture, and the narrowness of most of our experience and understanding of it.

The commission I’m most proud of: The Big Art Mob. It applies new technology and media behaviours to a worthwhile public task: mapping the best of Public Art (from bronze geezers on horses to Banksys) across the UK. Interested people from all around the country and beyond (we’re big in Brazil) are photographing artworks on their mobiles and uploading them to the map, having a good online natter about arty stuff along the way. You can interact wherever you are – I’m particularly proud of the WAP (mobile) site at bigartmob.com/mobile. It’s been nominated for 3 Baftas alongside the likes of the iPlayer and Dr Who, so it’s punching above its weight in true C4 stylee.

In the way that Big Art Mob finds a worthwhile purpose for moblogging (mobile blogging) I want to find missions and purposes for other emerging interactive tools and technologies like, say, Twitter – in itself geek masturbation and possibly the end of civilisation as we know it, with a creatively conceived context perhaps something exceedingly good.

I’ve spent the last 5 years at Channel 4 exploring what public service means in a digital world – from Big Dig to Big Art Project, and one or two projects that don’t even have ‘Big’ in the title like Picture This and Empire’s Children. But Big is important: ambition, scale and impact are all vital.

Cross-platform and interactive media is what’s pumping the nads of the telly industry right now, and it’s vital to its future. All the creative and entrepreneurial energy is welling up in these areas and Channel 4 is ready for action.”

Adam Gee: Commissioning Editor, New Media Factual, Channel 4

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Next on 4 is Channel 4’s vision for the future. Fresh talent, fresh perspectives, youth, diversity and innovation in all its forms will lead and shape the channel’s content in the years to come. So with our readers in mind, we asked those at the commissioning coalface what’s pushing their buttons in 2008.

 

Who we spoke to:

Liam Humphreys, Commissioning Editor, Features | Walter Iuzzolino, Deputy Head, Features | Dominique Walker, Commissioning Editor, Factual Entertainment | Alistair Pegg, Editor, Factual Entertainment | Ruby Kuraishe, Editor, Factual Entertainment, E4 | Simon Dickson, Deputy Head, Documentaries | Meredith Chambers, Commissioning Editor, Documentaries | Kate Vogel, Editor, 3 Minute Wonder | Jan Younghusband, Commissioning Editor, Arts & Performance | Shane Allen, Commissioning Editor, Comedy | Andy Auerbach, Commissioning Editor, Entertainment | Matt Locke, Commissioning Editor, Education | Jo Roach, Commissioning Editor, Education | Kevin Sutcliffe, Deputy Head, News & Current Affairs | Camilla Campbell, Commissioning Editor, Drama | Adam Gee, Commissioning Editor, New Media Factual | Aaquil Ahmed, Commissioning Editor, Religion | David Glover, Commissioning Editor, Science | Katherine Butler, Head of Development, Film4 | Ade Rawcliffe, Diversity & Talent Manager | Alison Walsh, Editorial Manager, Disability.

 

Browse all the responses >

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Image by Tom Gaul

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This post forms part of a series. Read the first installment.

Words: Pete Ashton
Illustration: Raymond Weekes

Now let’s say that you’re actually really boring. There’s a market for what you do but to be honest the mechanisms of how you do it aren’t really of interest to anyone. Or let’s say you just don’t want to communicate all this fluffy personal nonsense. Blogging as I’ve described it here just doesn’t interest you in the slightest. Allowing for the fact that you probably haven’t read this far (which, if you’ll forgive me, demonstrates a limitation of the magazine form - online this “post” would stand alone and those for whom it might be relevant would find it through Google regardless of what came before or after it on the blog itself) the blogging form still has value to you.

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You’ve probably heard the term Web 2.0. If you’ve investigated it a bit you might think it has to do with something called User Generated Content and heralds a revolution whereby professionals are overthrown in favour of the amateur masses, or somesuch nonsense. While this is a side-effect of the blogging revolution it’s not what’s really important about it. What’s really interesting is that the internet is starting to be populated by data that is structured and interchangeable according to established standards.

To illustrate what this means think of a library full of books. Every book is different with unique content but there are aspects of the books that fit into categories. The title, author, publisher, Dewy Decimal categories, dimensions, ISBN, and so on. This information can be indexed by the library to not only identify what shelf the book is held on but how it relates to other books in the collection, very handy for books that cover a number of different subjects.

Most blogging services, along with services like Flickr and YouTube, structure the information you put into them in a similar way. So a blog post has at the very least a title, date, category, and the content itself. And because this is based on accepted standards all this information is interchangeable. Which means anyone can take your content and stick it into a giant database automatically. And then people can ask this database questions and find relevant and accurate information which may well include your content.

You might hear people talking about arcane and mysterious arts like Search Engine Optimisation but this is pretty much all there is to it. Put your stuff online in a manner in which Google can understand it and you’ll appear in the relevant search results. If you have photos on Flickr that are accurately tagged in relation to their subject then they’ll appear in the searches for those subjects.

You don’t have to run a “blog” in the accepted sense of the word in order to get into this game. It’s just that blogs automatically structure themselves in this way and since they’re very easy to use it makes sense to take advantage of this. This YouTube video called Web 2.0 Machine explains this rather well. And when you’re doing this, have a think about how that little search query works for a piece of video. It’s all about the metadata, a piece of jargon which simply means “data about data”. Give you stuff metadata and people will find it. If you don’t have properly structured metadata your website will just sit there with nobody finding it, no matter how lovely it looks.

< Week 6: first impressions

Next in the series: in conclusion >

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This post forms part of a series. Read the first installment.

Words: Pete Ashton
Illustration: Raymond Weekes

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So here you are, trying to turn your creative skills into a business that pays your bills and here I am telling you not to worry about the polish of what you’re putting on the internet. Isn’t that a bit like meeting your bank manager dressed in torn jeans, and chewing gum? Sure, it might be you but is it wise? That’s ultimately a decision you’re going to have to make for yourself, but be aware that blogging doesn’t dictate a particular style. You can be as formal and polished as you want.

In fact, taking a bit of care over your words and presentation can be rather refreshing and make you stand out from the crowd. And you don’t have to completely be yourself. This is the Internet so feel free to invent aspects of your character and play with them. You could even pretend your business is a corporation with offices around the world rather than based in your kitchen and push this spoof to absurd limits. Maybe your ‘factory’ is staffed by sentient robots or something. The possibilities are endless, really.

But above all remember that the blog doesn’t replace other more traditional forms of marketing. You’re probably still going to need some kind of brochure that looks all slick and some kind of formal business statement stuff. An analogy I like to use is a high street shop.

The window display is slick and probably dictated by the bods in head office. People glance at it and know immediately what they’re getting. It’s beautifully designed and communicates the message well. So the potential customer comes into the shop and starts chatting to the guy behind the counter. He’s a little hungover and stressed but very passionate about the products on sale and has the sort of knowledge that comes from being immersed in an industry. As it happens they don’t have what the customer wants so he sends them to a similar shop down the road but the customer is impressed with the service and likes this guy on a personal level so they make a point of coming back.

Assuming you’re a sole trader your best marketing tool is yourself. If you’re running a stall at a craft market or pitching your film to funders your personality is going to go a long way to clinching the deal. The same goes for online. You need to complement the lovely photos of your work with a bit about yourself. And, in my experience, the simplest way to do that is to tell your story in a blog.

< Week 5: what about me?

Next in the series: plugging into the system >

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This post forms part of a series. Read the first installment.

Words: Pete Ashton
Illustration: Raymond Weekes

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Now, reading all this you might be saying, “This is all well and good but, frankly, I can’t write,” and that’s a fair comment. After all, you’ve chosen the medium of film or clay or needlepoint rather than wordsmithing for a reason. How do you join this global conversation if you sort of write like a 10-year-old? Here’s a few ideas for a few sorts of creatives:

Cartoonist: Diary comics are a no brainer really. Don’t worry if your life is boring, just think of it as a daily drawing exercise.
Pottery: Video the creation of your pots, especially if you use a wheel.
Animator: As you’re working on a piece post up stills and trial clips.
Photographer: Go play on Flickr for a while and feed your work (and others’) into your blog.
Textiles: Photos of works in progress. Model clothes yourself.

You can probably adapt those ideas to all manner of things and no doubt think of many better ones.

But the big thing here is not to worry about creating something worthy of a Pulitzer on your blog. Use it to record what you’re up to. If you’re selling at a market take photos. If you’re giving a talk, record it and make the audio / video available. If you’ve been thinking about issues related to your craft, jot down some notes and ideas. Treat it as a scrapbook for your journey as a whatever-you-are.

And here’s the thing. No matter how mundane it might seem to you it’ll be fascinating to those who can’t do what you do, especially if they’re interested in the stuff you do, and they’re the sort of people you want to be interested in you.

< Week 4: getting personal

Next in the series: first impressions >

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This post forms part of a series. Read the first installment.

Words: Pete Ashton
Illustration: Raymond Weekes

Blimey, I went off on one there. Sorry about that. You just want to know how you can use a blog to increase the audience and customer base for your creative endeavor and here I am wittering on about causality and intertwingularity and stuff. So let’s bring this down to earth with some real world examples.

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Say you’re a photographer looking to develop your business in the area of portraiture and wedding photography. You’ve got a lovely website that shows off your best work and maybe even a section where clients and their friends and family can order prints online. Now, part of your appeal is your skill with the camera but another important part is your personality. You’re not just selling your art, you’re selling yourself.

Now you could have a page on your site with a biography but that’ll probably come all all contrived. What you want to do is talk to the potential clients in your own voice, telling them your story. A good example would be stevegerrarddiary.com where the titular photographer Steve Gerrard writes about the work he’s been doing. The hook is his jobs tend to veer between beautiful wedding shoots and dirty rock photography so each post will usually have a selection of shots from a couple’s happiest day juxtaposed with some hairy monster screaming on stage.

But that’s not why it works. What really comes home to me is how Steve’s character is brought out through the blog as he talks about his strange life. You feel like you know him and his family. Not too much, mind. He’s careful to keep the private private. But just enough that you’d feel comfortable asking him to record your wedding. At least I know I would.

Another great example is theblackapple.typepad.com, brought to my attention by Antonio Gould in is fifth New Media 4Cast for 4Talent. Here Emily Martin blogs about the stuff she sells on her etsy.com site. Etsy is sort of like eBay without the auctions and only for handmade items but while it’s great that you’re in a curated space (rather like, say, Camden market) it can be hard to rise above the crowds. You need to add more that just the details the site will let you enter. You need to add yourself. Emily does this brilliantly with her blog talking about the new products in her store, the motivations for creating them, and dropping in little nuggets about her own life. Again, nothing too detailed but enough that her readers can identify with her as an individual. And judging by the number of comments each post gets she’s developed a pretty dedicated community.

But there’s one very important thing that both Steve and Emily do that I haven’t mentioned. They both link to “the competition”, in Steve’s case other photographers he knows and likes, in Emily’s case other Etsy shops she buys stuff from. In a small way they’re setting themselves up as resources for their communities, partly because it makes sense to support your peers to build a sustainable environment but also because they’re human and that’s what humans do. And as other bloggers in their communities do the same the effect is quite dramatic as a network emerges that is structured and easily navigable yet always changing and evolving as people come and go. Nobody ever has a complete handle on what’s going on and no-one is in charge but it works.

< Week 3: everything is intertwingled

Next in the series: what about me? >

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Words: Nick Carson
Broomfield portraits: Kate Beatty

Nick Broomfield's Battle for Haditha

“It’s a filmmaker’s responsibility to put together something as accurate as possible,” is the Broomfield manifesto. Following 2006’s acclaimed Ghosts, he’s taken his experiments with ‘real cinema’ to a new level with Battle for Haditha - digging as deeply into the principles of filmmaking as he does the universal issues surrounding this symbolic episode.

 


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“It’s great fun to play around with style,” Broomfield tells me, citing Day for Night - Truffaut’s much-lauded film about making a film - as a creative influence. Certainly since the journalistic frustrations of 1988’s aptly-titled Driving Me Crazy, he’s carved a name as a figurehead for what pigeonhole enthusiasts call les nouvelles egotistes: a growing breed of doc-makers who are themselves central to the action, together with the likes of Louis Theroux, Michael Moore and Morgan Spurlock.

It’s all-too-tempting to pin up his two most recent films as the start of a new chapter in his work, given their deviation from this trademark approach. Both are dramatic interpretations of controversial situations, with no bobbing boom or frantic chase in sight; unlike much of his personality-driven back-catalogue to-date, both stories pivot largely on a specific series of events and the complex repercussions for the many characters involved.

But like his intriguing Anglo-American drawl, or one of his elusive heckled interviewees of past films, Broomfield’s not that easy to box in: for him, both style and substance should remain organic. “I think about one project at a time; I never seem to have a problem finding my next film,” he insists. “I’m not one of these people with a list.”

The latest episode to pique his inquisitive instinct was the death of 24 Iraqi civilians in the small town of Haditha on 19 November 2005, in the aftermath of a blast from an improvised explosive device (IED) that killed a young marine riding in convoy. Whilst initial reports from the US military claimed that the deaths were a direct result of the blast and a subsequent gunfight with hostile insurgents, Iraqi witnesses told a very different story - five unarmed men in a taxi shot dead as they approached the scene, and 19 more killed in three nearby houses in an act of violent retribution over the following hours.

It was an amateur video clearly showing the bodies of women and children shot in their homes, passed to an Iraqi human-rights organisation and then to Time magazine, that laced the affair with doubt. It identified flaws in the marines’ statement, prompting a formal inquiry - although the initial conclusion was that it was collateral damage, things soon spiraled into a full criminal investigation, with several marines on trial for unpremeditated murder. For Broomfield, this was motivation enough to cement the blood-soaked incident as an example.

“I’ve researched lots of subjects that I haven’t followed through,” he admits. “When you’ve got to be with them for a year, a year-and-a-half, you might as well do something that is complicated enough, or has enough mystery to keep you going. I don’t like going into films knowing what the outcome will be: often it’s the discovery that’s exciting; changing your mind; meeting people with sides that you’d never imagined before. That’s what makes it worthwhile and fun.”

It’s a compelling approach: filmmaker both directing the action and being swept up in it. “It’s all to do with storytelling. Any way you can tell the story better so it’s more real, more entertaining, more contemporary, is great to play around with,” is Broomfield’s take. In the case of Battle for Haditha, this involved building a framework from what few indisputable facts were available - and letting the cast improvise the rest.

As with Ghosts - for which the painstaking research process including hiring Chinese students to pose as illegal immigrant workers, and posing as an Afrikaner worker himself to film the results with a hidden camera in his glasses - finding the right cast to carry the film was crucial. Not necessarily just for their acting skills, but for their genuine deep-rooted emotions, experiences and insider-knowledge that could steer both the general atmosphere and finer details more accurately than any stubborn director with a top-down vision.

Understandably, it feels like a documentary-maker’s approach to drama: letting the action unfold as naturalistically as possible. At first he considered going the full distance: tracking down the marines who had lived and breathed the sweat, smoke and blood of Haditha, and asking them to re-enact the events of 19th November 2005. But in the flesh, as he told The Times, they were “fucked up, much too jittery. Some couldn’t keep still when we were talking to them.”

One of the most shocking elements during this initial research period was the marines’ “distressing and vulgar” sense of humour; arguably a coping mechanism to detach them from the shocking things they’d seen and done, but something Broomfield had to fight through, alongside the jitters and the tranquilliser damage, to understand what they were really about.

Unable to work with those directly connected with Haditha - and with the trial just getting under way - the production favoured a more conventional call-out to casting agents with military connections, tapping into servicemen who had recently returned from active duty to keep that emotional resonance without jeopardising the whole project.

The highlight of their nine-month casting call was unearthing 22-year-old ex-marine and aspiring actor Elliot Ruiz, who at 17 had been the youngest solider deployed to Iraq, and had already had his personal story dramatised in a Pulitzer-nominated play. Corporal Ramirez wasn’t any easy first lead role for Ruiz: dredging up all manner of demons, it was a turbulent process that came to a head in an on-screen breakdown with an uncomfortable dose of realism. Iraqi civilians, many of whom had lost loved ones in the conflict, were also persuaded to lend their stories to the film as part of the predominantly amateur cast.

Despite responding to one symbolic episode, this fresh ammunition for the anti-war canon has an intentionally timeless quality. “Things like Haditha happen in any conflict, any war, anywhere,” reasons Broomfield. “The stuff that we filmed after the IED goes off is all based on reports: that’s all accurate, what happened in those houses. But I don’t want this to be seen as a forensic film. Haditha is a symbolic crime, but not such a rarity that it deserves to be looked at in isolation.”

While it may seem that the collective lens of the world’s media has been on Iraq since those first volleys were fired, it’s the other side’s perspective that has been conspicuously absent thus far: and this is the edge Haditha brings to the public debate.

“It’s a film about the language of war, and the common humanity that people share,” he declares. “In any conflict there are different points of view; it’s rarely good and evil. But most journalists have been stuck in the Green Zone throughout, and genuine Iraqi viewpoints are few and far between.”

Accordingly, the research also included flying to Aman to meet civilian survivors of the massacre - “who were there on the day, and knew the people who were killed” - plus spending a week with insurgents who had been directly involved with Haditha, and quizzing the journalist from Time magazine who first broke the story into public consciousness. The next step was securing government reports and witness statements to build as accurate a picture as possible, from multiple sides.

Iraqi witnesses and insiders in the marines told the same story: that the killings were indiscriminate as a knee-jerk reaction to their colleague’s death. Most shocking of all were the protocols he found through conversations with marines: “Their standard operating procedure rules are so fucking hardcore. If a house is described as ‘hostile’, then you just kill everyone in the house. It doesn’t matter if it contains two-year-olds or the elderly.”

But while he admits starting the project with some bias against the marines, meeting them in the flesh and realising that these were poverty-stricken kids with little or no education, thousands of miles from home in a conflict they didn’t understand, muddied the waters somewhat: “The deeper I dug into the whole story, the harder I realised it was to take a side. It was hard to condemn them out of hand as cold-blooded killers. I hope people will feel that judgment should be passed on the war itself, the architects of the war, and the future of the war. These are just poor bastards who got caught up in it.”

“Everyone has some kind of blinkered view, and it’s interesting that in some of the cinema discussions after the film, the two main camps realised just how blinkered they are. That’s what happens in war - but most traditional war films tend to be black and white, good and bad.”

Broomfield’s already made it clear that beyond the factual framework, the cast should make the piece their own, so I ask how he sees his own role in the production - particularly in still relatively unfamiliar dramatic territory.

“I enable people to deliver their performances in as relaxed a way as possible, and as real a way as possible,” he responds, after a short pause and a contemplative hmm. “It’s creating an environment that people can work in that makes them feel alright to be themselves, particularly if you’re working with non-actors. They shouldn’t be embarrassed: you want them for who they are.”

Of course, dramatic interpretation or not, Battle for Haditha has a grounding in fact - and was released while the trial was still in progress - so surely directorial control was crucial in places? “When dealing with specific milestones in the report, details from a legal document, we had to control people pretty tightly,” he confirms. “They couldn’t say whatever they wanted in those situations.”

“We worked from a pretty rigid structure of the story, but I was often steered by what they had to contribute: ‘We wouldn’t do it this way; we’d do it this way.’ I let them use their own language, being mindful that I didn’t want them acting being a marine: I wanted them being themselves. In a sense, they’re the experts - you don’t need one of those experts standing by.”

Given their deeply personal roots in the conflict, and intimate connections with its victims, surely the cast had their own agendas, even if the director endeavoured to avoid one of his own? “The film is all about agendas,” is the simple answer. “The marines, the insurgents, the people who get caught between those two forces, all have their own rationale for what they do. It’s about presenting those three agendas as accurately as possible, to an audience who probably has their own preconceptions.”

“Showing the film around, an Iraqi audience is very pro insurgents - would they even have taken money to do what they did? They see them as patriots. An American audience is always much more defensive about the marines.”

Three strands of narrative bind the film together, representing these three viewpoints: the pair of newly-recruited insurgents paid to plant the IED, the marines who seek revenge for its fatal detonation, and the civilians who are cut down indiscriminately as a result - several of whom see the bomb being planted in their quiet neighbourhood and choose to keep quiet.

While the brutality of the wider insurgency comes across, the two that plant the bomb are nervous and inexperienced, acting clumsily in the name of patriotism - but tellingly manage to flee the scene unharmed as gunfire erupts. The marines are brutal, dehumanised and reduced to killing machines by fear and rage, but ultimately emerge as pawns in a game much larger than themselves, endorsed by orders from above and crippled by remorse.

Iraqi civilian life is sketched out in various short episodes - a party to celebrate a circumcision, a boy playing with a goat, a family going to market - but this third group is finally crushed from both sides, with nowhere to turn. Crucially for Broomfield, all involved re-creating elements of their own lives, not acting several stages removed from it.

Some 15 years before Ghosts, his first venture into directing drama - 1989’s glossy Hollywood fare Diamond Skulls - he found overwhelming as a process, and readily admits to being embarrassed by the end result. Does mindless escapism and detachment from reality just not appeal?

“All forms of storytelling are interesting; I just happen to have grown up in a tradition of documentaries,” he reflects. “But I don’t like celebrity and all that goes with it: I enjoy getting to know normal people and their lives. For me, it’s about combining that with telling a structured story in an accessible way.”

Unlike that self-confessed blip on Broomfield’s CV, both Ghosts and Battle for Haditha shun the studio lights and contrived repetition of Hollywood to reveal something deeper about those involved.

“These are not pseudo actors; they’re real people who are being themselves,” he asserts. “That means you have to shoot in a different way; in real environments. You can’t shoot them on a set ’cause then they have to act, and they have no training in acting; they don’t know that the fuck they’re doing.”

Based in Jordan - Iraq was clearly too dangerous - the cast and crew lived as a community. “I had to create a barracks for the marines to live in, and the Iraqis were living in houses. If you’re shooting reverse angles, lighting the be-Jesus out of something and having hundreds of people standing around the set, you’ve got to have actors. It’s very, very difficult.”

By way of example, the bathroom in which Ruiz breaks down - purging himself of all those years of pent up anguish - doesn’t open up into a world of runners, tracks and dollies. It’s the actual bathroom used by the cast and crew. Maintaining the ‘real cinema’ approach are very long cuts. For the heart-rending mourning scene, the camera rolled for 40 minutes straight - no-one was going to ask the genuinely distressed women to go one more time for luck.

“I think the greatest thing that film has is the ability to describe real time,” argues Broomfield. “I don’t like lots of cuts: it’s really interesting to see a conversation, for example, or how long it takes for an argument to develop, rather than just cutting to an argument. We’re used to seeing things in real time, and cinema has the exciting ability to do that.”

“I grew up with anthropological, observational films, where the most interesting thing was seeing a long conversation between two guys in some weird language with subtitles. You get a sense of their rhythm, how they do things, what their humour’s like - no other art-form can do that.”

For Haditha he picked up countless tricks from special effects supervisor David Harris, including how to set up action shots to keep a lot of movement in the camera. “Certain things, particularly action, are also much more involving in real time than if you cut to the effect all the time,” he concludes. “It’s much more threatening if the human eye sees it as being real.”

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Words: Simon Harper
Illustration: Chris Dickason

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“We’ve used the internet and so on quite extensively in the shows before, but not in a very organised way.” Award-winning stand-up Mark Watson is explaining the premise of his most recent venture. Renowned for the 24- and 36-hour marathon sets that have distinguished his tenures at the Edinburgh Festival, the Bristol-born comedian decided to take an altogether different approach for a performance on his latest tour of Australia.

 

Around a week after staging an Al Gore-style climate change lecture, Mark’s interactive comedy show took a traditional stand-up performance and turned it on its head. Born out of collaboration on a global scale, the show threw together a raft of content submitted by volunteers from across the world, gathering information, videos, photos and other material, and drew together simultaneous ‘official’ audiences in Melbourne and London, as well as people viewing the whole day-long experience in the comfort of their own homes, via the Internet. It’s a pretty ambitious multimedia adventure - why bother?

“I think the 24- and 36-hour shows have always been about collaboration and so the next logical step is to unite that team spirit with technology,” explains the 2006 winner of the Time Out Critic’s Choice Award. “What happened is that we did things in the main room - setting challenges, appealing for various things, inventing games - and people following online joined in, sending in videos and photos and so on, so the scale of the show wasn’t confined to the live audience but involved as much international interaction as possible.”

Pursuing comedy in a very non-traditional sense, the evolution of new media has challenged the notion of stand-up as being one man or woman and a microphone; where the audience would be different each night and only the people lucky enough to be in the room are in on the joke. Less exclusivity and more democracy, then. But how does this impact on audience interaction in a comedy setting?

“It’s kind of the same idea really; spinning a show out of a collaboration between audience and performer,” reasons Mark. “Obviously in this show, the audience had to be a lot more creative and resilient. And go without sleep. I think one of the things people love most about stand-up is the one-man-and-a-mic feeling, the simplicity of it and the intensity. You could never lose that from live comedy. But maybe we will see more people exploiting the internet to do different things, like my show, which don’t really come under the bracket of stand-up at all.”

In an environment which feeds off the reaction of a ‘live’ audience, what place is there for virtual punters? Online resources such as 4Laughs and ConstantComedy.com have allowed clued-up comedy fans to heckle from their own desk, with the click of a mouse replacing a roar of disapproval; a star rating in place of a withering put-down. There’s something about stand-up comedy, though, which puts significant emphasis on the rapport between the performer and audience members.

“The reason is probably that live comedy feeds off laughter and reactions in a way which hardly any other type of show does,” says Mark. “As a comedian you literally will be funnier, and better, if you’re responding to enthusiasm. If you’re doing a play or you’re in a band or something, you can always kind of pretend people are loving it whether they are or not. Comedians can’t do that, so the audience’s visible response becomes all-important.”

Certainly, he suggests that the congregation of fans who gather for his now-established stand-up marathons are key to the success of such lengthy jaunts. Keeping the laughter flowing for a full day or more requires a bit of help from those watching his on-stage endurance test.

“The rapport tends to come from the loyalty of the longest-serving audience members,” posits the ardent Bristol City fan. “A lot of people do stay for the entire show and the relationship you build with them is quite an unusual one, because you’re quite heavily dependent on each other as you’re spending that much time in each other’s company. You also get people who come in for short bits and then go again; they tend to be left fairly baffled by the whole experience. So the connection that you get with an audience at a 24-hour show is all about everyone being in it for the long game basically, and the people who get the most out of it do tend to be the people who see most of it. In a way the show is about that long-term co-operation.”

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Starting off as an experiment, his unprecedented long-haul shows at Edinburgh were lauded and attracted huge attention, despite Mark never having intended it to become a regular feature of his visits to the festival.

“I never envisaged it as something that I’d keep coming back to, which I have done. I saw it as a one-off experiment and it’s ended up being more of an annual tradition just because of the way that the Fringe has adopted it, as an institution of sorts. I wanted to see how far I could push myself and push the idea of a live show. I wanted to do something that no one had done before and it seemed like a good way of just seeing what could be done, basically.”

“I only ever thought I’d do it the once. It’s become a sort of trademark and it was definitely a surprise because that’s what I’ve ended up being known for. I wouldn’t have guessed it would be for something so off the wall, especially because I did it outside the establishment. Certainly at the Fringe, I always saw it as an alternative to proper shows, and it’s weird that that in itself has kind of become a tradition now. It’s nice that people recognise it but it makes it harder to keep pulling it off when there’s more and more hype about it. The whole thing relies on the fact that it is ridiculous.”

With interactive comedy shows like his latest experiment, the idea of not actually being able to see most of the audience might be quite unsettling for the performer. Far from conforming to a traditional set-up, interactive stand-up presents a dilemma - does the comedian risk undermining the audience gathered at the venue, and are they able to engage with people scattered around the world, who are on the other end of a modem? It would seem that while it might put the relationship between comedian and audience under a lot of needless strain, for Mark it presents an opportunity too good to pass up.

“There are a lot of disadvantages,” he confesses. “It would be easy to try to be too clever, when ultimately people just want to have a laugh. Most audiences’ idea of a good time is to hear good jokes and see a funny person, not marvel at modern communication techniques.”

“However, there is massive potential for people like me to experiment with interaction on a scale never before seen. For me, comedy is a very wide term - anything which is genuinely odd, eccentric and heart-warming counts alongside more recognisable joke-craft. So the internet offers comedy a way of moving forward, or at least sideways into new territories.”

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It’s not an entirely new concept for Mark, though. At the Edinburgh Festival in 2006, his 36-hour epic journey or mirth and whimsy - titled Mark Watson’s Seemingly Impossible 36-Hour Circuit of the World - was viewed simultaneously by a small audience in Melbourne. A success of sorts, this was presumably one of the reasons behind his recent experiment, amplifying the principle of an online audience and taking it to a more ambitious level.
“Its impact on the show was that people felt they were part of something bigger and grander than just a lot of nonsense in a dark room. Also, it gave me something to talk about in difficult moments,” deadpans Mark. The idea is beginning to take off, too, most notably thanks to fellow comedian Ross Noble. On his 2007 Nobleism tour, the big-haired stand-up’s performance at the Liverpool Empire was beamed into Vue cinemas across the UK. Reportedly an attempt to reach a larger audience without resorting to playing stadium-sized venues, this is another example of media platforms colliding head-on with comedy.

So is Mark - who admits to constantly trying to find new ways of challenging himself and his fans - dissuaded by the fact that the idea is starting to catch on with other performers? And can it translate to an ordinary length show, rather than the decidedly looser, free-form stand-up marathons he finds himself coming back to?

“I’ll almost certainly keep trying out new ways of bringing micro-audiences together under one roof. It is difficult to imagine doing something based on mass technical trickery which was short, yet still had enough of a heart to engage the audience. Not impossible, though.”

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This post forms part of a series. Read the first installment.

Words: Pete Ashton
Illustration: Raymond Weekes

When you stick something on the Internet it becomes part of the network. If your something is a fancy looking website that has pictures of the stuff you do and not much else then sure, it’ll be on the grid but only in the sense that the Isle of Feltar is part of the United Kingdom. It’s there but it’s not exactly engaging with the bustling hubs of the country. Which is fine, if that’s what you want, but you might want a little more from your something on the Internet. You might want it to actually engage.

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If you want to connect with the rest of the Internet a blog is probably the best way to do it. Part of this is the conversational tone I mentioned before but a huge chunk of it comes down to the humble link.

You’re no doubt familiar with Wikipedia - the online encyclopedia that might not be accurate but by God it’s useful. And you’ve probably had that experience where you look up something, say the Island of Fetlar (and, by the way, doesn’t that sound just a little rude to you?), and within four clicks find yourself reading about Genoa Cathedral. Or hermit crabs. Or melodic death metal. Or kittens. And it might seem incredibly random and at times absurd that these things are somehow connected. But they are.

Just as the multiplex nature of causality gives the illusion of free will so the complexity of the inter-linked Internet gives the illusion of random chaos to such a degree that it can be hard to see how you might engage with this. But it can be done. Once you understand, in the words of Ted Nelson, that everything is deeply intertwingled, then you’re on the road to getting it right.

< Week 2: the social internet

Next in the series: getting personal >

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This post forms part of a series. Read the first installment.

Words: Pete Ashton
Illustration: Raymond Weekes

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Last week I alluded to how writing for blogs is different to writing for print, but don’t think that means it’s inferior. Professional writers who trade on the value of their words often find it incredibly hard to adapt to the medium. They’re locked into a particular style that serves their purpose, be it journalism’s Inverted Pyramid and short paragraphs or the structure of an academic essay.

What I think defines a typical blog post is how conversational it is. The tone will be closer to a letter and quite often it won’t be reporting all the facts or making a coherent argument, but raising a topic or continuing a discussion. In itself a blog post can seem lightweight and frivolous, obsessed with some minutiae and addressing a niche audience, which is possibly why professional writers can sometimes be a little dismissive. And rightly so. Blogging, as I’m defining it, is quite terrible at the sort of things academics and journalists do. But it’s also quite wonderful at things they don’t do.

Blogging is part of what’s become known as The Social Internet, which essentially boils down to people talking about stuff. Stuff is a very powerful currency online and takes all sorts of shapes. Facebook is a good model of how this works. A blogger once described Facebook as a really fancy bookshelf where you put things – books you’ve read, movies you like, photos you’ve taken, diary entries you’ve written, events you’re attending and links to cool stuff so you can show them off to visitors.

And then magic happens as Facebook takes your stuff and throws it into your network of friends. Suddenly these things are no longer dumb objects, but the foundations on which social interaction can take place. More critically this stuff generates more stuff. A photo from a party will spawn a conversation about the party, which in turn encourages others to post photos of the party. During these conversations the next party is planned, which spawns more photos and more conversations.

And that’s just a simple linear example. If you’re using Facebook have a look at how you use it. Look at how it maps the connections between people based on the things they do on there. Now apply this to the whole Internet and you’ll start to get an idea of where I’m coming from.

< Week 1: blogging vs. print

Next in the series: everything is intertwingled >

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The 4Talent Awards 2008 are now open: across 20 categories, get your work judged by Channel 4 commissioners and the producers who supply them.

Categories are short doc, long doc, dramatic writing, dramatic performance, directing, comedy writing, comedy performance, presenting, on-air radio, off-air radio, music, music for production, music video, innovation, multi-platform, animation, journalism, photography, multi-talented and the mysterious wildcard award.

channel4.com/4talentawards

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Words: Pete Ashton
Illustration: Raymond Weekes

'hello' by raymond weekes

Hi, I’m Pete Ashton and I’ve been messing about with weblogs for years now. After The Guardian went and gave one of my blogs a fancy media award Nick at 4Talent magazine asked if I’d write this masterclass on running a weblog. Since the blog in question was Created in Birmingham (now run by Chris Unitt), linking up Birmingham’s creative and cultural communities, and that I do a fair bit of consulting and evangelising about the wonderful world of blogging, it seemed like a no-brainer really. So here goes.

The thing is I write for blogs, not those strange magazine things. How do you link to other stuff in a magazine? Where do the comments go? I’m sure it’s a perfectly valid form of communication but I’m really not at home there. I’m more comfortable on a blog: you wouldn’t ask a filmmaker to communicate through the medium of interpretive dance, would you?

Next in the series: the social internet >

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