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	<title>4Talent magazine &#187; Issues</title>
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	<link>http://www.4talentmagazine.com</link>
	<description>Creativity Uncovered</description>
	<pubDate>Fri, 03 Oct 2008 08:39:45 +0000</pubDate>
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			<item>
		<title>Anatomy of a Blog : Week 8</title>
		<link>http://www.4talentmagazine.com/2008/05/29/anatomy-of-a-blog-week-8</link>
		<comments>http://www.4talentmagazine.com/2008/05/29/anatomy-of-a-blog-week-8#comments</comments>
		<pubDate>Thu, 29 May 2008 14:34:03 +0000</pubDate>
		<dc:creator>Nick Carson</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[Features]]></category>

		<category><![CDATA[Issue 9]]></category>

		<category><![CDATA[New Media]]></category>

		<category><![CDATA[blogger]]></category>

		<category><![CDATA[blogging]]></category>

		<category><![CDATA[connections]]></category>

		<category><![CDATA[flickr]]></category>

		<category><![CDATA[journalism]]></category>

		<category><![CDATA[last.fm]]></category>

		<category><![CDATA[networking]]></category>

		<category><![CDATA[online]]></category>

		<category><![CDATA[social interaction]]></category>

		<category><![CDATA[social internet]]></category>

		<category><![CDATA[typepad]]></category>

		<category><![CDATA[wordpress]]></category>

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		<description><![CDATA[This post is the last in a series. Read the first installment.
Words: Pete Ashton
Illustration: Raymond Weekes
Okay, I&#8217;ve rambled and covered a hell of a lot of ground. To be honest it&#8217;s hard to give a proper masterclass or How To for blogging because the beauty of the form is there are no rules. I know [...]]]></description>
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		</item>
		<item>
		<title>Ask the Commissioners</title>
		<link>http://www.4talentmagazine.com/2008/05/27/ask-the-commissioners</link>
		<comments>http://www.4talentmagazine.com/2008/05/27/ask-the-commissioners#comments</comments>
		<pubDate>Tue, 27 May 2008 15:54:47 +0000</pubDate>
		<dc:creator>Nick Carson</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[Commissioning]]></category>

		<category><![CDATA[Film &amp; TV]]></category>

		<category><![CDATA[Issue 9]]></category>

		<category><![CDATA[New Media]]></category>

		<category><![CDATA[4talent]]></category>

		<category><![CDATA[channel 4]]></category>

		<category><![CDATA[comedy]]></category>

		<category><![CDATA[development]]></category>

		<category><![CDATA[disability]]></category>

		<category><![CDATA[diversity]]></category>

		<category><![CDATA[documentary]]></category>

		<category><![CDATA[entertainment]]></category>

		<category><![CDATA[film]]></category>

		<category><![CDATA[film4]]></category>

		<category><![CDATA[ideas]]></category>

		<category><![CDATA[programmes]]></category>

		<category><![CDATA[Radio]]></category>

		<category><![CDATA[religion]]></category>

		<category><![CDATA[science]]></category>

		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://www.4talentmagazine.com/2008/05/27/ask-the-commissioners/</guid>
		<description><![CDATA[Next on 4 is Channel 4&#8217;s vision for the future. Fresh talent, fresh perspectives, youth, diversity and innovation in all its forms will lead and shape the channel&#8217;s content in the years to come. So with our readers in mind, we asked those at the commissioning coalface what&#8217;s pushing their buttons in 2008.
&#160;
Who we spoke [...]]]></description>
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		</item>
		<item>
		<title>Anatomy of a Blog : Week 7</title>
		<link>http://www.4talentmagazine.com/2008/05/20/anatomy-of-a-blog-week-7</link>
		<comments>http://www.4talentmagazine.com/2008/05/20/anatomy-of-a-blog-week-7#comments</comments>
		<pubDate>Tue, 20 May 2008 15:13:50 +0000</pubDate>
		<dc:creator>Nick Carson</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[Features]]></category>

		<category><![CDATA[Issue 9]]></category>

		<category><![CDATA[New Media]]></category>

		<category><![CDATA[4talent]]></category>

		<category><![CDATA[blogging]]></category>

		<category><![CDATA[channel 4]]></category>

		<category><![CDATA[flickr]]></category>

		<category><![CDATA[journalism]]></category>

		<category><![CDATA[metadata]]></category>

		<category><![CDATA[search engine optimisation]]></category>

		<category><![CDATA[seo]]></category>

		<category><![CDATA[tagging]]></category>

		<category><![CDATA[ugc]]></category>

		<category><![CDATA[user generated content]]></category>

		<category><![CDATA[web 2.0]]></category>

		<category><![CDATA[writing]]></category>

		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.4talentmagazine.com/2008/05/20/anatomy-of-a-blog-week-7/</guid>
		<description><![CDATA[This post forms part of a series. Read the first installment.
Words: Pete Ashton
Illustration: Raymond Weekes
Now let&#8217;s say that you&#8217;re actually really boring. There&#8217;s a market for what you do but to be honest the mechanisms of how you do it aren&#8217;t really of interest to anyone. Or let&#8217;s say you just don&#8217;t want to communicate [...]]]></description>
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		</item>
		<item>
		<title>The Persuaders</title>
		<link>http://www.4talentmagazine.com/2008/05/13/barack-obama-speech-writer</link>
		<comments>http://www.4talentmagazine.com/2008/05/13/barack-obama-speech-writer#comments</comments>
		<pubDate>Tue, 13 May 2008 10:36:54 +0000</pubDate>
		<dc:creator>Helen Byrne</dc:creator>
		
		<category><![CDATA[Features]]></category>

		<category><![CDATA[Issue 9]]></category>

		<category><![CDATA[Issues]]></category>

		<category><![CDATA[aristotle]]></category>

		<category><![CDATA[barack obama]]></category>

		<category><![CDATA[catherine bray]]></category>

		<category><![CDATA[jem robinson]]></category>

		<category><![CDATA[persuasive writing]]></category>

		<category><![CDATA[politics]]></category>

		<category><![CDATA[president]]></category>

		<category><![CDATA[rhetoric]]></category>

		<category><![CDATA[speechwriting]]></category>

		<category><![CDATA[US elections]]></category>

		<guid isPermaLink="false">http://www.4talentmagazine.com/2008/05/13/the-persuaders/</guid>
		<description><![CDATA[Words: Catherine Bray
Illustration: Jem Robinson



Persuasion will take you far in this world, whether your aims are the noble betterment of mankind, the making of cold, hard cash, or some as-yet-unimagined hybrid. From Martin Luther King Jr to David &#8216;the Father of Advertising&#8217; Ogilvy, a talent for combining language and delivery to get people on your [...]]]></description>
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		</item>
		<item>
		<title>Anatomy of a Blog : Week 6</title>
		<link>http://www.4talentmagazine.com/2008/05/09/anatomy-of-a-blog-week-6</link>
		<comments>http://www.4talentmagazine.com/2008/05/09/anatomy-of-a-blog-week-6#comments</comments>
		<pubDate>Fri, 09 May 2008 15:20:19 +0000</pubDate>
		<dc:creator>Nick Carson</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[Features]]></category>

		<category><![CDATA[Issue 9]]></category>

		<category><![CDATA[Issues]]></category>

		<category><![CDATA[New Media]]></category>

		<category><![CDATA[4talent]]></category>

		<category><![CDATA[blogging]]></category>

		<category><![CDATA[business]]></category>

		<category><![CDATA[channel 4]]></category>

		<category><![CDATA[first impression]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[online]]></category>

		<category><![CDATA[personality]]></category>

		<guid isPermaLink="false">http://www.4talentmagazine.com/2008/05/09/anatomy-of-a-blog-week-6/</guid>
		<description><![CDATA[This post forms part of a series. Read the first installment.
Words: Pete Ashton
Illustration: Raymond Weekes


So here you are, trying to turn your creative skills into a business that pays your bills and here I am telling you not to worry about the polish of what you&#8217;re putting on the internet. Isn&#8217;t that a bit like [...]]]></description>
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		</item>
		<item>
		<title>Anatomy of a Blog : Week 5</title>
		<link>http://www.4talentmagazine.com/2008/05/02/anatomy-of-a-blog-week-5</link>
		<comments>http://www.4talentmagazine.com/2008/05/02/anatomy-of-a-blog-week-5#comments</comments>
		<pubDate>Fri, 02 May 2008 10:04:09 +0000</pubDate>
		<dc:creator>Nick Carson</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[Features]]></category>

		<category><![CDATA[Issue 9]]></category>

		<category><![CDATA[Issues]]></category>

		<category><![CDATA[New Media]]></category>

		<category><![CDATA[4talent]]></category>

		<category><![CDATA[animation]]></category>

		<category><![CDATA[blogging]]></category>

		<category><![CDATA[cartoon]]></category>

		<category><![CDATA[channel 4]]></category>

		<category><![CDATA[creative]]></category>

		<category><![CDATA[journalism]]></category>

		<category><![CDATA[networking]]></category>

		<category><![CDATA[photography]]></category>

		<category><![CDATA[pottery]]></category>

		<category><![CDATA[recording]]></category>

		<category><![CDATA[textiles]]></category>

		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.4talentmagazine.com/2008/05/02/anatomy-of-a-blog-week-5/</guid>
		<description><![CDATA[This post forms part of a series. Read the first installment.
Words: Pete Ashton
Illustration: Raymond Weekes


Now, reading all this you might be saying, &#8220;This is all well and good but, frankly, I can&#8217;t write,&#8221; and that&#8217;s a fair comment. After all, you&#8217;ve chosen the medium of film or clay or needlepoint rather than wordsmithing for a [...]]]></description>
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		</item>
		<item>
		<title>Anatomy of a Blog : Week 4</title>
		<link>http://www.4talentmagazine.com/2008/04/25/anatomy-of-a-blog-week-4</link>
		<comments>http://www.4talentmagazine.com/2008/04/25/anatomy-of-a-blog-week-4#comments</comments>
		<pubDate>Fri, 25 Apr 2008 19:53:17 +0000</pubDate>
		<dc:creator>Nick Carson</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[Features]]></category>

		<category><![CDATA[Issue 9]]></category>

		<category><![CDATA[Issues]]></category>

		<category><![CDATA[New Media]]></category>

		<category><![CDATA[4talent]]></category>

		<category><![CDATA[blogging]]></category>

		<category><![CDATA[causality]]></category>

		<category><![CDATA[comments]]></category>

		<category><![CDATA[etsy]]></category>

		<category><![CDATA[freelance]]></category>

		<category><![CDATA[intertwingularity]]></category>

		<category><![CDATA[Music]]></category>

		<category><![CDATA[personality]]></category>

		<category><![CDATA[photography]]></category>

		<category><![CDATA[portrait]]></category>

		<category><![CDATA[rock]]></category>

		<category><![CDATA[selling]]></category>

		<category><![CDATA[steve gerrard]]></category>

		<category><![CDATA[wedding]]></category>

		<guid isPermaLink="false">http://www.4talentmagazine.com/2008/04/25/anatomy-of-a-blog-week-4/</guid>
		<description><![CDATA[This post forms part of a series. Read the first installment.
Words: Pete Ashton
Illustration: Raymond Weekes
Blimey, I went off on one there. Sorry about that. You just want to know how you can use a blog to increase the audience and customer base for your creative endeavor and here I am wittering on about causality and [...]]]></description>
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		</item>
		<item>
		<title>Pure Escapism</title>
		<link>http://www.4talentmagazine.com/2008/04/25/pure-escapism</link>
		<comments>http://www.4talentmagazine.com/2008/04/25/pure-escapism#comments</comments>
		<pubDate>Fri, 25 Apr 2008 13:53:49 +0000</pubDate>
		<dc:creator>Helen Byrne</dc:creator>
		
		<category><![CDATA[Art &amp; Design]]></category>

		<category><![CDATA[Features]]></category>

		<category><![CDATA[Film &amp; TV]]></category>

		<category><![CDATA[Issue 9]]></category>

		<category><![CDATA[Issues]]></category>

		<category><![CDATA[animation]]></category>

		<category><![CDATA[batman begins]]></category>

		<category><![CDATA[character design]]></category>

		<category><![CDATA[commercials]]></category>

		<category><![CDATA[Competition]]></category>

		<category><![CDATA[escape]]></category>

		<category><![CDATA[escape studios]]></category>

		<category><![CDATA[film]]></category>

		<category><![CDATA[framestore]]></category>

		<category><![CDATA[games]]></category>

		<category><![CDATA[glassworks]]></category>

		<category><![CDATA[maya]]></category>

		<category><![CDATA[mpc]]></category>

		<category><![CDATA[nick carson]]></category>

		<category><![CDATA[ninja theory]]></category>

		<category><![CDATA[pixar]]></category>

		<category><![CDATA[rigging]]></category>

		<category><![CDATA[skinning]]></category>

		<category><![CDATA[sony]]></category>

		<category><![CDATA[toy story]]></category>

		<category><![CDATA[tv]]></category>

		<category><![CDATA[walk cycle]]></category>

		<category><![CDATA[win]]></category>

		<guid isPermaLink="false">http://www.4talentmagazine.com/2008/04/25/pure-escapism/</guid>
		<description><![CDATA[Words: Nick Carson
Images: Courtesy of Framestore CFC &#38; Ninja Theory



They were once a printmaker, a NASA shuttle engineer, a sound technician and a software developer. Nibbled by the CGI bug, they changed tack - and left in their wake the likes of Monsters Inc, Batman Begins and The World is Not Enough. Now they&#8217;re giving [...]]]></description>
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		</item>
		<item>
		<title>Industry Focus: Animation</title>
		<link>http://www.4talentmagazine.com/2008/04/25/industry-focus-animation</link>
		<comments>http://www.4talentmagazine.com/2008/04/25/industry-focus-animation#comments</comments>
		<pubDate>Fri, 25 Apr 2008 09:40:27 +0000</pubDate>
		<dc:creator>Helen Byrne</dc:creator>
		
		<category><![CDATA[Art &amp; Design]]></category>

		<category><![CDATA[Features]]></category>

		<category><![CDATA[Film &amp; TV]]></category>

		<category><![CDATA[Issue 9]]></category>

		<category><![CDATA[Issues]]></category>

		<category><![CDATA[Subjects]]></category>

		<category><![CDATA[aardman]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[animation]]></category>

		<category><![CDATA[awards]]></category>

		<category><![CDATA[baa]]></category>

		<category><![CDATA[bafta]]></category>

		<category><![CDATA[bbc]]></category>

		<category><![CDATA[bfi]]></category>

		<category><![CDATA[british]]></category>

		<category><![CDATA[Claire Spencer]]></category>

		<category><![CDATA[craft]]></category>

		<category><![CDATA[cutting edge]]></category>

		<category><![CDATA[luis cook]]></category>

		<category><![CDATA[rca]]></category>

		<category><![CDATA[short film]]></category>

		<category><![CDATA[sony bravia]]></category>

		<category><![CDATA[student]]></category>

		<guid isPermaLink="false">http://www.4talentmagazine.com/2008/04/25/industry-focus-animation/</guid>
		<description><![CDATA[Words: Claire Spencer
Images: Courtesy of BAA



Animation in the UK is constantly subject to change. Always up for a challenge, the British Animation Awards (BAA) have tried to keep pace: we chat to some of 2008&#8217;s talented crop to gauge the state of the UK scene.

&#160;


			     
      [...]]]></description>
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		</item>
		<item>
		<title>Anatomy of an Interview</title>
		<link>http://www.4talentmagazine.com/2008/04/24/anatomy-of-an-interview</link>
		<comments>http://www.4talentmagazine.com/2008/04/24/anatomy-of-an-interview#comments</comments>
		<pubDate>Thu, 24 Apr 2008 10:38:01 +0000</pubDate>
		<dc:creator>Helen Byrne</dc:creator>
		
		<category><![CDATA[Features]]></category>

		<category><![CDATA[Issue 9]]></category>

		<category><![CDATA[Issues]]></category>

		<category><![CDATA[anatomy]]></category>

		<category><![CDATA[catherine bray]]></category>

		<category><![CDATA[freelance]]></category>

		<category><![CDATA[Gwyneth Paltrow]]></category>

		<category><![CDATA[interview]]></category>

		<category><![CDATA[interview technique]]></category>

		<category><![CDATA[journalism]]></category>

		<category><![CDATA[Katherine Whitehorn]]></category>

		<category><![CDATA[lord of the rings]]></category>

		<category><![CDATA[Margaret Thatcher]]></category>

		<category><![CDATA[Ridley Scott]]></category>

		<category><![CDATA[the boy fitz hammond]]></category>

		<category><![CDATA[The observer]]></category>

		<guid isPermaLink="false">http://www.4talentmagazine.com/2008/04/24/anatomy-of-an-interview/</guid>
		<description><![CDATA[Words: Catherine Bray
Illustration: The Boy Fitz Hammond 
What your course won&#8217;t teach you: the dos and don&#8217;ts of interviewing the good, the bad, and the reluctant.
&#160;

 

&#160;
Scene: hotel room, interior.
The elegantly attired star reclines wearily on a sofa, awaiting yet another dull interrogation on their latest project, sternly instructed by the PRESS OFFICER to ignore [...]]]></description>
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