One of the most common questions I hear going around these days is, “What exactly does an SEO agency do?” While most people are aware that there is such a thing called ‘search engine optimization,’ they don’t really understand what it means or how it works. I don’t think that it’s necessarily important that everyone in the world understands the industry, but I do think it’s important to get the general idea of what a firm does and what they can do for your brand, in terms of marketing and advertising.
To put it plainly, an SEO agency does the impossible. They are able to create buzz around a certain brand, product, or service through social media marketing and blogger outreach. This creates a lot of signals to the search engines saying what is “trending” right now. As the search engines are a business, they are only profitable if they continue to create the best search results for their users. If they don’t serve up the results with the best information, then people will use their competitors. So, if there is a lot of buzz around something and the search engine isn’t displaying it as a top result, bad news.
How SEO Agencies Remain Profitable
When securing the services of an SEO agency, it’s important to understand how in-depth their services go. Do they provide social media marketing? Do they do keyword research? Do they do any web design? Understanding what exactly a search engine optimization company specializes in will help you understand their price points. I’m telling you this because these companies are not cheap. Well, the good ones aren’t. Here’s an example. Let’s say five companies quote you anywhere between $20,000 to $30,000 to rank your website on the first page of the search engines. Then, you get a proposal from a company for 1/3 of that cost, let’s say $6,500 to rank your website. Do you think that that price is reflective of how knowledgeable that firm or person is in doing their job of optimizing your website, both on and off-page? Probably. If it sounds too good to be true, it most likely is.
A certain SEO company in Kansas City bases a lot of their pricing off of the idea that you can’t really go to school and have someone teach you this stuff. Even if you did, the information changes so frequently that a degree given out yesterday would be outdated next week. Companies base their pricing off of their knowledge and specialization. If they can get you results, you’re going to have to pay for it. That’s just how the SEO industry works.