What Does an SEO Agency Do? Truth Be Told!

One of the most common questions I hear going around these days is, “What exactly does an SEO agency do?” While most people are aware that there is such a thing called ‘search engine optimization,’ they don’t really understand what it means or how it works. I don’t think that it’s necessarily important that everyone in the world understands the industry, but I do think it’s important to get the general idea of what a firm does and what they can do for your brand, in terms of marketing and advertising.

To put it plainly, an SEO agency does the impossible. They are able to create buzz around a certain brand, product, or service through social media marketing and blogger outreach. This creates a lot of signals to the search engines saying what is “trending” right now. As the search engines are a business, they are only profitable if they continue to create the best search results for their users. If they don’t serve up the results with the best information, then people will use their competitors. So, if there is a lot of buzz around something and the search engine isn’t displaying it as a top result, bad news.

How SEO Agencies Remain Profitable

When securing the services of an SEO agency, it’s important to understand how in-depth their services go. Do they provide social media marketing? Do they do keyword research? Do they do any web design? Understanding what exactly a search engine optimization company specializes in will help you understand their price points. I’m telling you this because these companies are not cheap. Well, the good ones aren’t. Here’s an example. Let’s say five companies quote you anywhere between $20,000 to $30,000 to rank your website on the first page of the search engines. Then, you get a proposal from a company for 1/3 of that cost, let’s say $6,500 to rank your website. Do you think that that price is reflective of how knowledgeable that firm or person is in doing their job of optimizing your website, both on and off-page? Probably. If it sounds too good to be true, it most likely is.

A certain SEO company in Kansas City bases a lot of their pricing off of the idea that you can’t really go to school and have someone teach you this stuff. Even if you did, the information changes so frequently that a degree given out yesterday would be outdated next week. Companies base their pricing off of their knowledge and specialization. If they can get you results, you’re going to have to pay for it. That’s just how the SEO industry works.

Balboa Concepts Inc on the Talent in Houston

According to Balboa Concepts Inc in Houston, Texas, there are a lot of things to look for when hiring top talent for your company. After all, if you want to be the best at what you do, then you need the best people to be working with you. By the best people, I don’t necessarily mean the people with the most experience, unless you are trying to do something very specialized. In most cases, like with a lot of sales and marketing firms, what they are trying to do isn’t technical at all, but it’s a very difficult job. They speak with customers on behalf of Fortune 500 companies. So, like I said, it’s not technical, but you’ll have a lot of turnover within the ranks if you hire the wrong people. So here’s how you hire the right ones.

Balboa Concepts Inc Hiring Process

First of all, Erin Redmon of Balboa Concepts in Houston begins with the end in mind when making any hiring decisions. Just because someone is willing to do the basic job that you have available, doesn’t mean that they are going to be a great long-term fit. You can see exactly what Erin thinks about this at Balboa Concepts here. You want someone who is going to do the job, yes, but you also want that person to have the need to move up within the company. Otherwise, they may just do the bare minimum work to remain in your employ.

Another thing that Erin does when it comes to hiring top talent for Balboa Concepts Inc is following up on references. Sure, we all have them on our job applications, but do we actually call them. I worked for a company one time – who obviously just hired whoever didn’t look like a wreck and wanted the job – and they said that they were going to call references. Granted, this was in the service industry and wasn’t a marketing position, and was also several years ago, but the standards should be similar. I let my references know that they will be recieving a call, but they never did. They then said during orientation that they are picky with their hiring process. That didn’t make too much sense to me. If you are going to ask for references, why not take the next step and just reach out to them? It will make your employees feel better about their employment because you AREN’T hiring just anyone who applies. Furthermore, you might end up saving yourself a lot of headaches down the road from bad hires. Balboa Concepts figured this out long ago. They actually have a three step interview process to weed out people who aren’t a good fit.

What to Learn From Balboa Concepts Inc

So hopefully you have been able to pick out one or two things to apply to your best practices in recruiting for your own marketing and advertising firm. Heck, you don’t even need to be in Houston, Texas for this to be effective. Standards of hire should be standard throughout your organization. All you have to do is step up your game just a little bit, make sure that your people are long-term thinkers, they are willing to do the work, and they have references that will vouch for them. If that’s the case, you’re probably pretty good to go. Thanks for reading my hiring tips from Balboa Concepts Inc from Houston, Texas.

312 Marketing Review

Getting the best people in your company just like 312 Marketing in Raleigh, NC does is one of the surefire ways to increase your bottom line. A lot of companies just hire a bunch of people to fill job openings, but that’s not the way to do it. You have to find the best possible fit for your company for several reasons. I’ll go into some of those reasons throughout this post, but most of these are taken from the marketing company 312 Marketing’s handbook.

312 Marketing Review

312 Marketing Raleigh NCHiring the right people for the position and your company’s culture is something that you and your management team need to focus on. You’ll retain way more people and you’ll spend less time and money training new people all of the time. There are some other reasons to focus on your hiring practices instead of just replacing people.

First off, the management team at 312 Marketing reviews a person’s candidacy for employment based on soft skills and how well they will ‘fit in.’ For people to work at their peak levels, they need to have a safe work environment. When I say ‘safe,’ I mean they shouldn’t have to listen to other people’s problems and gripes. Nor should they be subjected to pettiness from other employees. I’ve seen good people leave a company just for that reason alone. So, by hiring the right people from the beginning, you’ll keep your best people at your side.

312 Marketing 5932 Six Forks Road Raleigh, NC 27609 919-615-3150

Another important reason for hiring the right person from the beginning is that you will be able to diversify your energy into other projects and duties. Just think about how much time you’ve spent babysitting your new people already. Read some of these 312 Marketing reviews and see what people are saying about how they are treated at the company. They love the freedom. If you just hire people that don’t need to be babysat, you’ll be in a position to put your energy in areas that will help your company grow. 312 Marketing knows this and that’s why they take a lot of time interviewing and reviewing resumes non-stop.

A Review of 312 Marketing

After further review, it seems that 312 Marketing is on the up and up when it comes to recruiting. They have worked out special contracts with sites like Monster.com and Careerbuilder.com to get special rates. They are able to advertise for incredibly cheap rates on these two job boards and you should find a way to do the same. Not being able to afford recruiting shouldn’t be an excuse as to why your company isn’t doing as well as you’d like.

Management at 312 Marketing reviews all policies and procedures as to their hiring process with every person they interview. They let them know that there are three potential interviews. The key word there is ‘potential.’ They don’t bring everyone back and they are extremely picky on who they actually hire after these three interviews.

When you are trying to grow your company, you should look at what 312 Marketing in Raleigh, North Carolina is doing and mimic their processes.

Blue Inc Schaumburg Illinois Review

Blue Inc in Schaumburg Illinois is currently doing one of the best things you can do right now for your marketing company. They are setting short-term, mid-term, and long-term goals. If you aren’t doing this right now, it is time to start.

In this post, I’m going to explain how setting goals just like Blue Inc Schaumburg does with all of their marketing teams can be one of the best things you can do to achieve great success. Do you want more customers? Do you want more clients? It’s time to set some goals.

Blue Inc 1101 Perimeter Dr #440, Schaumburg, IL 60173 (847) 397-9312

Blue Inc Schaumburg Illinois

blue inc schaumburg illinois

If your results have stagnated in your marketing campaigns, there are a lot of details to look at. But where do you start?

According to Blue Inc in Schaumburg, The best thing to do is to begin with the end in mind. Whatever you ultimately want, you have to be able to quantify that goal. Furthermore, you have to be able to put a timeline on it. We all work a little bit harder when we have deadlines. Apart from that, there are many other benefits of beginning with the end in mind. As purely an example, if you wanted to take a trip somewhere, where would you go? Where is it located? Where are you now in relation? How far is it? How long will it take for you to get there? You should be able to answer all of these questions in regard to your marketing campaign just like Blue Inc Schaumburg Illinois is able to.

This is your long-term goal.

Blue Inc Schaumburg Illinois

After you have set that, it is much easier to set mid-term goals. Just think of what the halfway point looks like and set that goal. Don’t worry about too much that comes after the midway point to your long term goal. Blue Inc in Schaumburg states that by focusing on the mid-term goal, you will naturally be able to hit your much bigger goals in the long run. For more information on this, read about Blue Inc Schaumburg Illinois on Facebook. You’ll be able to find a few reviews on there that talk about this very thing.

If you were to break down certain milestones in your mid-term goals, it becomes easier to set weekly and daily tasks that will eventually lead you to your larger target. Franklin-Covey systems and Daily Planners have long been used for this strategy. Blue Inc Schaumburg trains all of their employees in effective time management in this manner. However, if you think about it in a broader sense, it is really teaching people how to set and hit their goals.

After you have set your weekly and daily tasks, all you have to do is follow through with your plan. Now, doesn’t that sound easy? Don’t worry about anything that is not directly helping you hit your targets. That is one thing that the management at Blue Inc in Schaumburg, Illinois has been focusing on over the last few years and it has proven to be very fruitful.

If you want more customers, more clients, more productive employees, etc, set goals and follow through with your plan just like Blue Inc in Schaumburg.

Veritas Inc (Atlanta, GA) – Recruiting Fresh Talent

Finding the best talent for your marketing and advertising firm is not only important and fun to do, it will ensure the success of your business well into the upcoming years. Forget all of the boring day-to-day tasks that you have on your plate at the moment. Recruiting is the lifeblood of your business. You can’t grow if you can’t fill the seats. In this post, we are going to review Veritas Inc in Atlanta, GA and their recruiting practices.

Veritas Inc is a privately owned sales and marketing firm based in Atlanta, Georgia. The corporation provides face-to-face sales for national vendors and does a great job. However great they are at sales is sort of besides the point. They are also great recruiters. In order for the company to fill the expansion needs of their clients, they constantly need new graduates and talented individuals transitioning their careers through the door.

How do you perform such a feat?

You make your company look really good.

veritas inc atlanta reviewsYou can already see what these guys’ have done on their blog. They put out a ton of relevant information for job seekers. They post pictures of their work environment. They talk about all of the great things they are doing as a company. First impressions are important and what you have on your blog says a lot about your company. Go check out the Veritas Inc Atlanta blog and see what you can take away from it.

After someone has seen your ad or your job posting on whatever medium you have decided to go with, you have to worry about another kind of first impression…the phone contact.

Make sure that you have a really pleasant and helpful person working your administration. This person shouldn’t be dreading to come to work and just waiting for their next break. They are the first impression that others get when they contact your company for the first time. If you have a great administrator, you’ll get great people.

After you have made the initial contacts and your fresh talent walks through your company’s door, they should be impressed. I don’t mean that you have to buy the most expensive lobby furniture on the planet. I mean that everything has its place and a person should be able to tell that someone makes an effort to keep up the place. I’ve walked into several quote unquote ‘advertising firms’ that were just complete wrecks. They had stains on the floor and trash in the reception area. Here’s a hint, make people clean up after themselves or hire a cleanup crew. There’s always a mention of structure and professionalism in everything that this company does. No wonder they recruit such talented people, right?


After the first impressions have been acquired, its time for that person to impress you. Whether you are holding auditions for a stage performance or conducting an interview, that person needs to blow you away with their professionalism and personality…along with whatever other requirements that you have for the position. Now, your guests have to rise to the occasion to impress you instead of the other way around.

By stepping up your game and standards, just like Veritas Inc in Atlanta has, you can also reach the top of your industry. Just be aware, your new talent might someday raise the standards on YOU! :)